The problem with “Eco” is that it is usually seen in technology terms as a synonym for “Naff”. Nokia have taken steps to make us change our minds with the new Nokia 3110 Evolve.
It’s a piece of hardware that is made from 80% biosourced materials yet sacrifices none of the trademark Nokia nooks and crannies!
The “evolve” website also manages to convey and reinforce the message that biodegradability can be cool with matrix style exploding diagrams, showing us the phone with all its internal mechanisms laid bare.
The website’s point of entry is an invitation to explore the phone and one could argue that the way in which the site treats its user is as evolutionary as the hardware it is trying to advertise.
Have a play, get down with your bio side and evolve with the 3110!
Created by Carlos Ulloa Matesanz, Ralph Hauwert, and John Grden. Papervision3D is a open-source 3D engine for flash, that allows developers to change the position, size and rotation of a sprite on its X, Y and Z coordinates.
The results and possibilities for this technology are truly amazing, a website is no-longer a flat canvas but can be transformed in to a rich 3d environment. Recent updates to the engine allows developers to uses triangle tessellation to distort textures and render complex objects in real 3D.
The most exciting area to Papervision3D is the ability to embed video into a 3D environment. Could this open-source technology transform the way established traditional medias allow consumers to view their content. Combing Papervision3D and a 360 degree camera can already achieve amazing immersive video allowing us to take control of the camera and become a character in the environment.
If you browse most social bookmarking websites this moment, you will definitely find a lot of posts regarding Digg’s launch of its new feature – the Digg Images, as well as the Universal Taxonomy.
It is fascinating to see how a Social Bookmarking website is indeed analyzing the users interactions and applying it’s very own eCRM system – by observing behaviors and patterns in the users postings, Digg has been evolving constantly. If we take into account the timeline in Digg’s changes, we can definitely state that it’s always evolved towards the tendency of the users – be it requirements or just plain must-have functionalities. The truth is that, since Google, we hadn’t seen such a good example of eCRM on the online world.
Digg images now allows users to watch thumbnails instead of links for the posts. This quite a simple and expected add-on, but it is quite welcome if you take into account that most of the top links in Digg mostly relate to a single pic. Digg has proven that there is a pattern, such as the inverted structure for offline news information organization, in the user’s postings and subsequent digg rate. If a user uses keywords such as “Top X (10 for example)” or “Apple” or simply states that the link relates to a [PIC], then most users will definitely click on the link. This gives us a strong perception on how to grasp an user – spike up their curiosity.
Universal taxonomy allows users to now filter and display the links according to categories or type of media desired. Once again, by applying a simple tool to the user experience, Digg has enhanced the user experience once again. This proves a point in this article – sometimes the simplest solution is the most desired one. We worry about creating visual and stunning effects on websites, but by observing consumer interaction on websites and giving navigability its due importance, we are gaining a winning edge on user preference.
Digg has, by applying two simple, but well thought, functionalities, shown the upcoming (and present) tendency on the web – enhancing your consumers intuitive navigability on the website. Users sometime just want to be helped. So, going back to basics might be the best way to advance your website into the next step in the online world.
We all need inspiration at times – that’s why sometimes people gather some of the best websites that involve the consumer in the Brand’s world. It might be too aspirational at time, or sometimes it is not enough, but it definitely gets a message through.
Special mention to HBO’s Voyeur Site, which definitely has an amazing integration online/offline.
Fantastic website – infact its more than a website – its an experience – well designed, well presented, great ideas behind it – its one of those website that come around now and again that remind you why you work in all things digital!
As the Web evolves, the way Websites are built not only is “upgraded” but the old patterns are also put to the test when compared with the way users interact with the Websites nowadays. The Splash Page is such an example – just how useful is it? Does it add value to the content you want to communicate, or introduce the user to the contents of the site? Or does it simply make the user become uninterested and lose his attention? This article focuses on this issue and displays the main thoughts concerning this specific area.
Definitely worth a read – especially if you are responsible for website architecture definition or simply for web design.
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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