It’s not every day that the New York Times features one of our sites. Today, coosh is in the print version of the Grey Lady (and of course its online counterpart)! Congrats to our favorite CEO Melissa for your awesome PR skills, and to everyone in the team who worked on the coosh site and the PR kits sent to the bloggers and journalists! That’s gonna make our Dads proud!
Oh man, we’re excited. We’ve just heard that FullSIX NY’s much talked about project will compete against the brilliant Brightkite (!!!), AP Mobile News Network, Gigotron and Pikchur in the Mobile category of the prestigious 12th Annual SXSW Web Awards.
Such an honor to be compared to such sites/apps! We’re literally jumping all around the office while Steve is practicing his infamous “skyrocket-man-on-an-ikea-stool” moves in the hallway to express his joy.
Awards ceremony and results will be on March 15th in Austin. We’ll be there as usual but we will have an extra reason to fly to Texas this year! Make sure you visit PleaseFixtheiPhone (and the iPhone-optimized version from your iPhone), post wishes and vote for existing gripes.
What next? More info about the project and screencast | Meet the Team behind PleaseFixtheiPhone | Become our Fan on Facebook
The Trendwatch blog is an effort we at Fullsix make to keep up with the Trends on and offline. It comes from passion and dedication to the cause – while gaining a winning edge when divising new strategies for our clients. We do it for free, we do it because we like it, we do it because it’s fun!
But getting recognition for it is always good – and so I am proud to announce that we’ve been awarded with a Sapo Award for Best Blog 2008 in Portugal. The Sapo Awards are recognitions given to online materials exclusively. With a casual tone and high mediatic visibility, the Sapo Awards are important for the Online Agencies, as it is the only exclusive award ceremony for the online world in Portugal.
Besides receiving the Best Blog, the Fullsix Group also received many awards in the Product Categories (Samsung in Events, Nokia in Telecommunications, McDonalds in Tourism), as well as the prestigious Online Agency 2008 and Best Multiplatform Campaign.
Thank you for all your support. We will keep on writting the best info for you and we hope you keep enjoying the Trendwatch!
What stays on, feels good and can make someone happy this holiday season? But of course, it’s coosh – a new brand of headphones and headsets.
coosh launched in September and continues to be supported by an exciting online campaign that features the breakdancing moves of the world renowned Massive Monkees. Months before the product launch, the Massive Monkees were asked to crash test coosh to see if the product lived up to the claim “Stays On, Feels Good.” After all, if coosh headphones and headsets could stay on during breakdancing, they could stay on doing just about anything!
Continue reading ‘Get your Coosh on Black Friday… (or Cyber-Monday)’
We’ve received a lot of demand for a Search Tool and a way for users to manage duplicates. Both made it to the new online version of the PleaseFixtheiPhone site. Check it out!
Also pretty cool, a Fortune/CNN.com article that compares the new features in the 2.2 iPhone Software Update about to be released by Apple and the Most Wanted wishes on the PleaseFixtheiPhone site!
Hey Steve, we love the iPhone and everyone (or almost) at Fullsix has one. Over a year ago, when the awesome device hit the shelves, we were already converts, imagining the impact of making the internet accessible 24/7, always in our pocket. Despite the fact that the iPhone introduction totally redefined the mobile phone industry forever, the iPhone is broken and we want it fixed!
We hear that over 10 million iPhones have been sold, and the iPhone 3G is now the second best-selling mobile phone in the US, so now more than ever we think Apple needs to address the glaring issues that frustrate us all every single day, especially when the Google Android G1 phone has started shipping and has over 1.5 million pre-orders at last count.
That is why the team at FullSIX decided to create Please Fix the iPhone. We fanatically adore and obsess about our iPhone, but why can’t we copy and paste, hide unwanted icons, or record video? C’mon Apple, please grant our wishes!
Please Fix the iPhone gives a collective voice to those that want to smash their iPhone into a wall when it is impossible to do simple and intuitive tasks that we have all been doing for years on other phones. The site was the natural result of FullSIX’s fascination with the iPhone and our desire to build innovative sites that provide added value and an immersive experience for users, not to mention an excuse to spend even more time playing with our phones! Now anyone is free to go to the Please Fix the iPhone site and vote on problems that need to be fixed, or even add new wishes to be addressed, and to see all the wishes that Apple has granted. Every vote counts, so rally around the site, vent your frustrations and make your vote heard.
The best part of Please Fix the iPhone is that the site has an iPhone-optimized version, so that you can use your phone to vote and submit wishes on-the-go! Oh, and don’t forget to add our gorgeous icon on your homescreen to access the newest wishes in a quick tap, check how many people voted on yours, or a new wish.
We started developing iPhone sites at the Fullsix New York office for the launch of BIC’s new headsets, Coosh. The m-commerce site also features product info, video content, and iPhone wallpapers. We loved working on the mobile platform, but encountered so many frustrating things that we were compelled to build Please Fix the iPhone next.
The Please Fix the iPhone site isn’t just for Apple since a lot of third party apps are responsible for little glitches and problems. Some of favorite apps like Facebook and Yelp have issues that many users would like to see addressed. Fans out there can also contribute wishes to app developers in the hope that we are all making the world a better place, one bug fix at a time.
At The Trendwatch we are keenly following the recent trend of customer driven feedback and product development. There have been some very powerful and focused sites that have been embraced by both customers and brands, such as Get Satisfaction, Dell’s IdeaStorm, and My Starbucks Idea that are changing the face of brand/customer interaction. We applaud this customer service revolution and love how the internet is again changing the consumer landscape. We recommend that any companies out there jump on this trend with great passion and take the opportunity to engage directly with customers.
We hope that Steve and app developers are listening, and that, software update after software update we can all make a difference and help to fix the iPhone.
No breaking news here. What’s interesting is to see that they won’t take their peers’ reviews into account if there are only few. Less than 4 opinions and 68% of your consumers probably won’t buy your product. So if you’re managing an ecommerce website, make sure that you make the commenting/reviewing process as smooth as possible. I can’t wait to share with you the way we’re currently developing it for the new Kiehl’s site, that we’re gonna launch this fall. More info very soon.
Well, not exactly now, but sometimes this fall. I know one of my client who’s gonna freak out.
PS: Illustration above not super accurate since it’s just a Photoshopped screenshot of a Facebook Fan page Fullsix US realized for L’Oréal Professionnel, that I roughly pasted into an iPhone. Just an excuse for a bit of self-promotion: we’re pretty good at developing Facebook applications so if you need one or if you want to develop an advanced Fan page but don’t really know how to, drop us a line!
In my last post, I talked about the dangers of user-generated content and asked you how you felt about UGC and how we should use it. Your replies allowed me to dig deeper into this subject.
There have been quite a few sucessfull UserGeneratedContent campaigns these last few years, and the first lesson I learned is that each UGC campaign is a different experience.
Continue reading ‘UGC experiences – or how i learned to stop worrying and love the bomb’
Since last october and the annoucement of Flash Lite 3 by Adobe, there has been a lot of buzz around this new technology and what it means for mobile web.
Flash Lite’s main challenge is to reach a critical percentage of device coverage … over half a billion devices shipped so far, thanks. More important is the future: Will Flash Lite reach the same level of ubiquity it has on the web today?
Last week a joint announcement made by Adobe and Microsoft that Flash Lite will be integrated into Windows Mobile is a major step forward.
On Apple’s side, things are more confused …
Steve Jobs said two weeks ago that Flash is not the right solution for the iPhone. The Adobe CEO announced last week that they would start working on it themselves … and changed his statement a few hours later because Apple’s SDK license will not allow them to distribute a Flash Lite plugin for the iPhone.
A battle is raging, and there is so much buzz going on that it seems pretty likely that Flash (or Flash Lite) will make it on the iPhone soon.
With or without Apple, Flash Lite will change the mobile web, and mobile advertising. New ad-formats are being prepared and will be launched in Europe before this summer. They use Flash Lite to provide full-screen interstitials ads and sponsored mobile videos. Expect more from us soon…
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