The video that Diesel produced for its worldwide Dirty 30 Anniversary party tours the blog world today. And is fun. As Greg points out, it might not be super in line with their global marketing strategy, but that’s the great thing about viral marketing, it’s an ice-breaker that makes your consumers and prospects talk about your brand. Think Ray Ban, Levi’s and Cadbury’s.
Tag Archives: viral
You won’t start your weekend smarter thanks to this post, but hey, at least it should put you in a good mood to kick it off. Fallon has re-worked the award-winning ad to Total Eclipse of the Heart. Super efficient. Airing tonight on Channel 4 (UK) for the finale of Big Brother (I can’t believe they still have that show on!)
Weezer’s video of the song “Pork and Beans” is all about Virality. And it is viral itself, because it gathers just about every YouTube superstar out there and if you are one of the millions of people who saw these blockbusters, you will find it funny. You can download the video here if you’d like.
Go stupid, go crazy seems to be the moto. This is the kind of stuff that either impresses us or makes us laugh, not done with actors but with real people. The formula seems to work with either spontaneous or enacted videos.
Viral videos are a consequence of the liberation of the web, which began with the creation of free platforms that allowed the mass creation of written, composed, filmed, photographed work. Today’s users spend millions of hours viewing stuff other people uploaded. Maybe it is just a matter of human nature. We like to laugh at crazy stuff, at the ridicule. We even laugh at our own mistakes and life’s bloopers.
This is an ever growing spiral of user-generated information, and it’s getting better. Users are finally seeing what they really want and the one way information flux era is behind us.
And this is helping the Web in becoming more like us and a better place to hang around.
Short background: a user posted a video on YouTube of what seemed to be a glitch in the Tiger Woods ’08 game, allowing the player to stand on water. AE posted that video response. Genius.
It’s safe to say the online advertising realm has accepted the use of viral video as a regular tool in their digital arsenal. But what happens when a viral campaign goes too far and induces fear? Slate examines an interesting case of a series of videos by Cardo Systems doing just that. Featuring cell phones popping popcorn, the videos have managed to create a mini-hysteria due to old fears that cell phones cause cancer. Another result has been over 10 million views to date. Although viral is not supposed to induce a halcyon reaction, is the outcome of Cardo’s campaign such a bad thing? Does negative PR from a viral campaign equate to bad PR when the conclusion is increased traffic and attention? You tell me.
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