Long time awaited, here is the newly released Sony Bravia commercial filmed in India. After the Balls, Paint splashes and Multicolors rabbits, we have dominos stones falling. Nothing impressive, but I like the packshot though.
And here is the making-of:
He [Hulu’s CEO] has won [the TV networks] support by explaining the obvious: In a world of limitless choice, 10-year-olds are no longer going to race home to catch a TV show.
The media companies no longer have a choice: If they don’t put their shows online, someone else will.
If you leave in the US, you already know Hulu, Fox and NBC Universal’s answer to YouTube, where you can stream hundreds of recent and less recent TV episodes and movies. Wired has a piece about its creation, from when everyone in the Silicon Valley believed it would fail to its 8 million monthly users last month!
The video that Diesel produced for its worldwide Dirty 30 Anniversary party tours the blog world today. And is fun. As Greg points out, it might not be super in line with their global marketing strategy, but that’s the great thing about viral marketing, it’s an ice-breaker that makes your consumers and prospects talk about your brand. Think Ray Ban, Levi’s and Cadbury’s.
Seriously one of the smartest online ad I’ve seen in a while. The most amazing is that all the elements on the page are still functional even after they’ve been stacked at the bottom!
Tip hat: Alexandre MOUQUET, FullSIX Paris
Media producer Scott Blaszak tried to imagine what the future of marketing could be, and this video, published on Slate, is the result. Are we really heading in this direction?
You won’t start your weekend smarter thanks to this post, but hey, at least it should put you in a good mood to kick it off. Fallon has re-worked the award-winning ad to Total Eclipse of the Heart. Super efficient. Airing tonight on Channel 4 (UK) for the finale of Big Brother (I can’t believe they still have that show on!)
Weezer’s video of the song “Pork and Beans” is all about Virality. And it is viral itself, because it gathers just about every YouTube superstar out there and if you are one of the millions of people who saw these blockbusters, you will find it funny. You can download the video here if you’d like.
Go stupid, go crazy seems to be the moto. This is the kind of stuff that either impresses us or makes us laugh, not done with actors but with real people. The formula seems to work with either spontaneous or enacted videos.
Viral videos are a consequence of the liberation of the web, which began with the creation of free platforms that allowed the mass creation of written, composed, filmed, photographed work. Today’s users spend millions of hours viewing stuff other people uploaded. Maybe it is just a matter of human nature. We like to laugh at crazy stuff, at the ridicule. We even laugh at our own mistakes and life’s bloopers.
This is an ever growing spiral of user-generated information, and it’s getting better. Users are finally seeing what they really want and the one way information flux era is behind us.
And this is helping the Web in becoming more like us and a better place to hang around.
Milan, end of August: the summer break has ended, and everyone is returning back to work. Slowly, the city is recovering its normal busy pulse. I don’t know about you, but for me the end of vacations, much more than New Year’s Eve, represents a new start and I’m more inclined to reflect upon what I normally do during the year, and especially about my job as a copywriter. Many words were spent on advertising until the onset of the 90s: in fact, before that decade, words could easily reach the 60% of total weight of an ad.
Nowadays images rule virtuallly unchallenged. A major exception arises when we deal with “digital brand strategy”, though, since interaction is involved. It’s about creating the right environment that nurtures opportunities for interpersonal exchange. Building relations with people online means engaging with reactions, emotions and conversations. In this case, writing becomes more essential than showing. To prove the enduring power of the written word, I’d like to share with you a video which is helping me find a fresh start for this year’s business season. It’s the story of a copywriter who with few strokes of the pen manages to transform the experience of another man. The director won the Cannes 2008 Online Competition.
New features in YouTube and Flickr enhance user experience and open new possibilities for advertisers.
In YouTube, for instance, now we can create stories with multiple plot choices, just like Samsung Canada did in a brilliant way (see above clip). Hats off for them for pioneering!
In Flickr, adding notes to pictures is pretty easy, and now advertisers can scan photo streams in search of images featuring their products, thus enhancing product placement and providing info on those products, prices and links to specific company website areas about that specific product, one step away from conversion!
So, it’s time to rewrite the chapter on online advertising. Now we all can explore the possibility of having still or filmed interactive catalogs on at least these two major Internet properties.
Short background: a user posted a video on YouTube of what seemed to be a glitch in the Tiger Woods ‘08 game, allowing the player to stand on water. AE posted that video response. Genius.
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