I was in a meeting last week meeting my favorite clients, pitching ideas for 2009, when someone in the room raised the question that’s on everyone’s lips: who’s really on Facebook?
To be honest, I hadn’t updated my numbers in a while (yes, a couple of months on Facebook is like a century in real life) so I had to do a bit of research. I’ve found Matt Dickman’s The Face of Facebook ebook, a very complete report updated a couple of weeks ago with the latest data. I’ve compiled the 2 main graphics, resulting in the chart above. Basically, the majority of US users on Facebook are under 30, BUT the fastest growing population is over 30. Do you think that this trend will remain and that soon the generational gap could disappear on Facebook?
PS: drop me a line if you want the hi-res PDF of the chart.
There are more people online in China than in the USA. 253 million vs. 223 in June. And, in the country that will host the Olympics in few days, Internet usage is up 56% compared to last year. Wow. And the share of the Chinese public using the Internet is still just 19.1 percent, leaving more room for rapid growth.
If I moved to NY for Fullsix to make it in the digital marketing and retire before I’m 40, that really wasn’t a smart decision… Right, Stéphan?
Photo courtesy of Life in Nanning
So, we finally know what you guys want from a site. Give your opinion and read the ones posted by your peers, you want good deals, you want to make sure that you don’t get screwed, you want some video demos, you still love those cute newsletter in your inbox (some of you made the switch to RSS though), and you want to entertain and be entertained.
No rocket-science here but it’s always good to be backed-up by some good stats when you present a new project that includes one of the above mentioned.
More details at eMarketer
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