Does user-generated content have a future?
(on a sidenote, the weather is dreadful but the margaritas and mexican food are pretty amazing. If you’re in Austin and want to go for a coffee/drink/brunch tomorrow, tweet us, we’d love to meet you: @plzfixtheiphone)
Hey Steve, we love the iPhone and everyone (or almost) at Fullsix has one. Over a year ago, when the awesome device hit the shelves, we were already converts, imagining the impact of making the internet accessible 24/7, always in our pocket. Despite the fact that the iPhone introduction totally redefined the mobile phone industry forever, the iPhone is broken and we want it fixed!
We hear that over 10 million iPhones have been sold, and the iPhone 3G is now the second best-selling mobile phone in the US, so now more than ever we think Apple needs to address the glaring issues that frustrate us all every single day, especially when the Google Android G1 phone has started shipping and has over 1.5 million pre-orders at last count.
That is why the team at FullSIX decided to create Please Fix the iPhone. We fanatically adore and obsess about our iPhone, but why can’t we copy and paste, hide unwanted icons, or record video? C’mon Apple, please grant our wishes!
Please Fix the iPhone gives a collective voice to those that want to smash their iPhone into a wall when it is impossible to do simple and intuitive tasks that we have all been doing for years on other phones. The site was the natural result of FullSIX’s fascination with the iPhone and our desire to build innovative sites that provide added value and an immersive experience for users, not to mention an excuse to spend even more time playing with our phones! Now anyone is free to go to the Please Fix the iPhone site and vote on problems that need to be fixed, or even add new wishes to be addressed, and to see all the wishes that Apple has granted. Every vote counts, so rally around the site, vent your frustrations and make your vote heard.
The best part of Please Fix the iPhone is that the site has an iPhone-optimized version, so that you can use your phone to vote and submit wishes on-the-go! Oh, and don’t forget to add our gorgeous icon on your homescreen to access the newest wishes in a quick tap, check how many people voted on yours, or a new wish.
We started developing iPhone sites at the Fullsix New York office for the launch of BIC’s new headsets, Coosh. The m-commerce site also features product info, video content, and iPhone wallpapers. We loved working on the mobile platform, but encountered so many frustrating things that we were compelled to build Please Fix the iPhone next.
The Please Fix the iPhone site isn’t just for Apple since a lot of third party apps are responsible for little glitches and problems. Some of favorite apps like Facebook and Yelp have issues that many users would like to see addressed. Fans out there can also contribute wishes to app developers in the hope that we are all making the world a better place, one bug fix at a time.
At The Trendwatch we are keenly following the recent trend of customer driven feedback and product development. There have been some very powerful and focused sites that have been embraced by both customers and brands, such as Get Satisfaction, Dell’s IdeaStorm, and My Starbucks Idea that are changing the face of brand/customer interaction. We applaud this customer service revolution and love how the internet is again changing the consumer landscape. We recommend that any companies out there jump on this trend with great passion and take the opportunity to engage directly with customers.
We hope that Steve and app developers are listening, and that, software update after software update we can all make a difference and help to fix the iPhone.
If you’ve been tuned to the online world, you’ve certainly came across the name Spore someplace. In case you’ve been wondering what it is, it is basically the new game from the Sims’s Creator Will Wright (The Sims anyone?). The name of the creator itself should ring a bell as he is one of the defining videogame creators in all of the Videogame history. And if the name Spore doesn’t ring a bell, then believe me when I say it’s just a matter of time before it does. Continue reading ‘Spore – How to create a Online|Offline Mashup’
Download scripts from the awesome Mad Men series, a show depicting the ad industry on Madison Avenue in the 60s, and film yourself saying Don Draper, Peggy Olson, Joan Holloway’s lines. Upload and collect votes. The winner gets to cameo in an episode of the Emmy-magnet series.
Video: Joan Holloway by Valerie Long (North Hollywood, CA)
Sprint, the US cellphone network, launched today a pretty hilarious campaign that gives you the opportunity to ruin your precious video on YouTube to advertise Samsung’s new Instinct phone. Twenty bucks to make for the first 1,000 participants and $10,000 for the winner. A brilliant and shameless exploitation of user-generated content.
via Creativity’s blog.
So, we finally know what you guys want from a site. Give your opinion and read the ones posted by your peers, you want good deals, you want to make sure that you don’t get screwed, you want some video demos, you still love those cute newsletter in your inbox (some of you made the switch to RSS though), and you want to entertain and be entertained.
No rocket-science here but it’s always good to be backed-up by some good stats when you present a new project that includes one of the above mentioned.
I love charts. And I know that you love your PPTs filled with them. Here are the latest ones I like to show off in my keynotes, for you to use and share.
More details at eMarketer.
According to a Pew Internet & American Life Project recent survey, the audience for YouTube and other internet video sharing sites has risen sharply in the past year.
Few factors that can explain this surge: number of high-speed internet connections rose by 45% in the same period, the multiplication of video-sharing sites, the increased interest for user-generated content and, last but not least, the Writers Guild of America strike that deprived the US TV viewers from new series and talk shows, forcing networks to broadcast re-runs. And the strike is not over, no movie nor TV series have been shot in months and things probably won’t resume to normal anytime soon, meaning that no fresh content will air for a while. It’s time to work on this little animation project you’ve been putting aside for too long now, it’s the perfect timing to show off your skills, there is nothing on TV!
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