After their partnership with YouTube last year for the Primaries, CNN gets the Facebook treatment ›
Tag Archive for 'usa'
06
Oct
08
I was in a meeting last week meeting my favorite clients, pitching ideas for 2009, when someone in the room raised the question that’s on everyone’s lips: who’s really on Facebook?
To be honest, I hadn’t updated my numbers in a while (yes, a couple of months on Facebook is like a century in real life) so I had to do a bit of research. I’ve found Matt Dickman’s The Face of Facebook ebook, a very complete report updated a couple of weeks ago with the latest data. I’ve compiled the 2 main graphics, resulting in the chart above.
PS: drop me a line if you want the hi-res PDF of the chart.
31
Jul
08
There are more people online in China than in the USA. 253 million vs. 223 in June. And, in the country that will host the Olympics in few days,
If I moved to NY for Fullsix to make it in the digital marketing and retire before I’m 40, that really wasn’t a smart decision… Right, Stéphan?
Photo courtesy of Life in Nanning
28
Mar
08
That’s, in essence, how the “social media generation” deals with with political news and news in a broader sense. For the first time, social networks and blogs are playing a major role in a presidential campaign in the USA. Facebook, myspace, most of the web 2.0 sites that we use today didn’t exist 4 years ago, during the precedent elections, or with a limited audience.
But as of February 2008, they respectively have 8.6, 17.7 millions average daily visitors.
According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.
“There are lots of times where I’ll read an interesting story online and send the U.R.L. to 10 friends,” said Lauren Wolfe, 25, the president of College Democrats of America. “I’d rather read an e-mail from a friend with an attached story than search through a newspaper to find the story.”
Go check out the New York Times article for more details.
Sorry for the almost unrelated Easter photo.
10
Mar
08
Damon and I arrived in Austin, Texas, last Thursday to do our best to represent the Trendwatch Daily team and the Fullsix Group in THE Interactive Festival of the Year, SxSW (pronounced South by South West). It’s our first time here and we’re thrilled by the high quality of the speakers, from Jason Fried (Founder of 37 Signal) to Michael Lopp (Senior Engineering Manager at Apple). Topics are definitively super inspiring (Top 10 Lessons learned in e-commerce by Zappo’s CEO, Social Marketing Metrics Strategies…).
The main event was expected to be the Mark Zuckerberg’s Keynote, CEO of Facebook, and we haven’t been disappointed. The auditorium was packed with a super-excited crowd, ready to listen to the 23-year-old billionaire speak about the social network site and the challenges encountered in the recent past (think NewsFeed, Beacon, Privacy, Openness…). But it didn’t go that well, because of a very weird dynamic between him and the over-friendly and egocentric interviewer, author and journalist Sarah Lacy. Questions asked were boring, and she was mainly interested about talking about herself and her upcoming book than trying to challenge Zuckerberg.
Members of the audience were quick to express their frustration, both online (Twitter and Meebo dedicated channel for SxSW) and in the room, someone shouting her “Ask interesting questions”, while even the young CEO was being annoyed by her self-oriented endless questions, answering with a mere : “OK”, “Sure” and finishing her with a “You have to ask questions”, since she kept telling uncomfortable stories about their first encounters. Which generated a huge cheer from the crowd, booing the famous journalist, forcing her to give up on the interview and, Digg-style, pass the microphone to the crowd for a (disappointingly) super short Q&A session where topics like data portability, application saturation and privacy finally got a chance to be discussed.
Tomorrow, on the menu: Going social now, Judo moves for defending your reputation online, and more taco/margaritas overdose. We’ll certainly come back to our respective offices with great topics to share with you here but also in the next issue of the Trendwatch Keynote. So stay tuned by subscribe to our RSS feed or our daily digest email for your inbox.
By the way, if you’re like my friend Sylvie who was waiting for the French version of Facebook, Sarah Lacy broke the secrecy and announced it in front of a shocked Zuckerberg that it would be released on Sunday night. Still not spotted on the site though.
If you’re in Austin and want to meet at one of the 20+ party tomorrow, leave a comment or drop us a line!
11
Feb
08
Two things I find insultingly expensive in life. The price of a subway ride in London (£4, or $7.79!!!) and the rates that you have to cough to connect your laptop to the internet in public places (think airports and Starbucks’ T-Mobile hot-spots plans). In my neighborhood, every single coffee shop has free wifi, which was a great way for those non-chain cafés to fight against the Seattle giant. But today, Starbucks and AT&T announced a new partnership that will offer “Starbucks Card holders up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verse Internet customers will have unlimited free access to the Wi-Fi service.” (quoting AppleInsider)
Plus more than 5 million of its remote access services business customers, with plans to extend the benefits to its existing mobile phones subscribers. Plus the ongoing rollout free iTunes Wi-Fi Music Store access for users of Apple’s iPod touch, iPhone and other portables running iTunes.
Now if only they could replace all the chairs with some of the indispensable Hawaii Chairs featured below, I swear we’d shut down the NY offices to move into the closest Starbucks location!
(thanks Jon for sharing your 6-pack secret)
30
Nov
07
That cute name is for the first Monday after Thanksgiving, when consumers go back to the office and start shopping online for the holidays, after a long family weekend sharing some weird roasted birds (yes Mel, I’m talking about you and your Turducken!). According to ComScore,
30
Nov
07
According to a study by JWT and as reported by The Economist, 80% of young Chinese people believe that digital technology is an essential part their life. Compared with 68% of Americans.
Just 30% of Americans said that the internet helps their social life; 77% of the Chinese respondents agreed that “the internet helps me make friends.” And not just friends: 32% of the Chinese said that the internet broadens their sex life, compared with 11% of Americans. According to JWT’s chief trendspotter, Marian Salzman, “our study confirms that the Chinese internet is buzzing with virtual pheromones—‘cybermones,’ if you will.”
Mr Diller has another term for a unit of emotion flying about in cyberspace: the emobyte. In general, he regards America’s emobyte deficit as a problem: yet another sign that the balance of power is shifting to China. “More activity online means a more connected and a more evolved workforce—just what China needs as it makes its move from being the workshop of the world to a developed economy in its own right,” he says.
Stefan, do you have an office space available for me in Fullsix Shanghai?
Read the full article here.
31
Oct
07
From the company that inspired a South Florida hardcore band in the mid-90s to write a song titled “America on line” summing up the pain of using and being used by said online service proclaimed, “…there’s a difference between using and being used, you’re being abused…” comes the new America Online.
Since 2006 AOL has been a free service. No longer requiring the $24 each month for unlimited service the once dial-up ISP giant has been struggling to tread water with concrete shoes made by Google, Myspace, Yahoo and other innovating industry behemoths.
Before Myspace profiles and Facebook poking there was AOL Instant-messaging (still used) and chatrooms that owned the 90s.
After an innovation hiatus, the company is making sub-headlines again by introducing its first made for Mac OS application in years called AOL Desktop that features MapQuest integration that is apparently ready for mobile use and may soon include GPS for AIM users to find each other. Could be exciting if Google doesn’t beat them to it.
Finally, AOL has made itself a partner in the NBC/Fox venture called Hulu. You may have heard the sad news about Apple and NBC not getting along on with an iTunes contract. Hulu is going to essentially be to iTunes what the Zune is to the iPod. But either way, AOL is making press releases and innovation on any scale is good for everybody.
02
Oct
07
Let’s step away from technology and communication for just one story and stick our noses back into global warming. Americans (as seen on TV!) are pretty notorious for enjoying big burgers (guilty), living in huge McMansions, vegging out in front of enormous televisions, and peddling gigantic gas guzzlers around town. So let’s talk about transportation… stateside.
Here you’ve got your ULEVs (Ultra-Low Emission Vehicles), SULEVs (Super Ultra…), and the PZEVs (Partial Zero Emissions Vehicles). At least that’s what the stickers on the windows of new cars claim. And sure, there’s other acronyms driving around but the only ZEVs I’ve seen are the two-wheeled kind locked to lamp posts.
It used to be that the American car manufacturers were pretty content ignoring the environmental “hearsay” and busy building bigger SUVs and wider cars with more cup holders but just recently trends are finally starting to reflect the rest of the world. While little is being done to revolutionize the automobiles coming out of Detroit, the Big Three (GM, Ford, Chrysler) have started to wise up their advertising. They’ve put a new name on E85 fuel calling it “Flex Fuel” which has been at gas stations sprinkled all over the western half of the U.S. for years. I haven’t found any stats indicating otherwise but I’m pretty certain automobiles have been able to run on E85 since the dawn of forever.
Read this: Flex Fuel vs. Diesel vs. Hybrid
Before this turns into a complete condemnation of American automobiles let me segue by suggesting the obvious–we need better transportation solutions. Technology in every other industry that doesn’t rely on the price and availability of petroleum progresses infinitely faster. Meanwhile the average MPG on automobiles in the last 10 years has increased at a truly pathetic pace.
Americans (and citizens of the globe!) shouldn’t be so concerned about finding alternative fuels but rather finding alternatives to traveling altogether. For most of us, its too soon to know what’s going to happen, but keep an eye and an ear out and we’ll start to understand our future together a little bit better.
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