The TrendWatch » transparency http://www.thetrendwatch.com A daily serving of new media strategies, marketing concepts and designs that caught our attention. Thu, 15 Jul 2010 16:15:35 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 In Case You’ve Been Hiding All Day: There Is Something In The Air http://www.thetrendwatch.com/2008/01/16/in-case-youve-been-hiding-all-day-there-is-something-in-the-air/ http://www.thetrendwatch.com/2008/01/16/in-case-youve-been-hiding-all-day-there-is-something-in-the-air/#comments Wed, 16 Jan 2008 19:01:17 +0000 olivier PEYRE [FullSIX USA] http://www.thetrendwatch.com/2008/01/16/in-case-youve-been-hiding-all-day-there-is-something-in-the-air/

You don’t have 90 minutes either to watch the keynote that Steve Jobs gave yesterday at MacWorld but you still wanna feel his charisma and check if the rumors were right? Watch the 60-second digest above, edited and posted by Mahalo Daily. Hilarious, yet informative enough. Now you just have to decide what you’re gonna do with the 89 minutes I’ve just saved you.

(Shameless plug: you can use 1 to vote for one of my pictures to be selected in the next issue of JPG mag)

]]> http://www.thetrendwatch.com/2008/01/16/in-case-youve-been-hiding-all-day-there-is-something-in-the-air/feed/ 0 Steve Jobs Keynote Alleged Leak: Transparency Era, Day 1? http://www.thetrendwatch.com/2008/01/14/steve-jobs-keynote-alleged-leak-transparency-era-day-1/ http://www.thetrendwatch.com/2008/01/14/steve-jobs-keynote-alleged-leak-transparency-era-day-1/#comments Mon, 14 Jan 2008 20:39:33 +0000 olivier PEYRE [FullSIX USA] http://www.thetrendwatch.com/2008/01/14/steve-jobs-keynote-alleged-leak-transparency-era-day-1/ I hate playing the big What’s-does-Steve-Jobs-hide-under-his-sleeve game, but Steve Rubel just pointed towards a Pocket-lint post containing what could be an alleged leak of tomorrow’s Apple keynote. The draft was spotted on Wikipedia, which is known for keeping the contributors anonymous, making it sound pretty realistic.

In the slides (STOP HERE IF YOU DON’T WANT ME TO SPOIL YOUR KEYNOTE FUN): a beefed-up 16GB iPhone, details of the SDK for the device with pre-built Twitter and Last.fm, a slim 13-inch 0.8-inch thick redesigned MacBook and direct YouTube for Apple TV.

Nothing really exciting there, but I’m wondering if the Era of Extreme Secret played by Apple for years is over and if Transparency is today a brand’s only option. I just hope these bulletpoints are not the real thing, or i can dump my MYSTERY > KNOWLEDGE post from last week.

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