That’s, in essence, how the “social media generation” deals with with political news and news in a broader sense. For the first time, social networks and blogs are playing a major role in a presidential campaign in the USA. Facebook, myspace, most of the web 2.0 sites that we use today didn’t exist 4 years ago, during the precedent elections, or with a limited audience.

But as of February 2008, they respectively have 8.6, 17.7 millions average daily visitors.

According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.

“There are lots of times where I’ll read an interesting story online and send the U.R.L. to 10 friends,” said Lauren Wolfe, 25, the president of College Democrats of America. “I’d rather read an e-mail from a friend with an attached story than search through a newspaper to find the story.”

Go check out the New York Times article for more details.

Sorry for the almost unrelated Easter photo.

By trying to tap into the Carlsberg/Lynx audience (guys like myself, and those a lot younger), Coke have developed ‘Football as it should be’. The aim of the game is to help some lucky guy get to the Coke Zero lounge before the big game starts. Based over four levels, all of which combine brilliant video execution, multiple interaction methods and a trio of beautiful women to aid you in your challenges. These include jumping bridges, breaking down walls with a dragon ball and kick-ups with a ball of fire.

The visual execution is a cross between Quentin Tarantino’s Bullet Proof and a Bruce Lee movie – dark and full of texture. Just like a good film, the site is well paced, well structured and rewards the user throughout. It demonstrates clearly how broadband is giving big brands the opportunity to engage with the gaming audience. Where once they were limited to in-game advertising, now they’re able to create and own the experience.

Richard Pittham
Sixandco Group Brand Experience Director, London

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