Tag Archive for 'teenagers'

Media in the Lives of 8 to 18-Year-Olds

20
Jan
10

If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.

I have facebook on my cellphone. I could research a word, do anything on my phone.

— Diamond, 14

The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?

Key findings of the report include:

  • Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38

    kff-consumption

  • An explosion in mobile and online media has fueled
    the increase in media use among young people.

    kkf-ownership

  • Youth who spend more time with media report lower grades and lower levels of personal contentment.

For a short overview of what kids have to say, follow the video below:

Teenagers really care less and less about your brand

23
Apr
09

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As read in the New York times today: “There is a shift in teenage mall culture, where saving money is now more important than finding the hot label.”

If it’s important, it will find me

28
Mar
08

rabbit.jpg

That’s, in essence, how the “social media generation” deals with with political news and news in a broader sense. For the first time, social networks and blogs are playing a major role in a presidential campaign in the USA. Facebook, myspace, most of the web 2.0 sites that we use today didn’t exist 4 years ago, during the precedent elections, or with a limited audience.

But as of February 2008, they respectively have 8.6, 17.7 millions average daily visitors.

According to interviews and recent surveys, younger voters tend to be not just consumers of news and current events but conduits as well — sending out e-mailed links and videos to friends and their social networks. And in turn, they rely on friends and online connections for news to come to them. In essence, they are replacing the professional filter — reading The Washington Post, clicking on CNN.com — with a social one.

“There are lots of times where I’ll read an interesting story online and send the U.R.L. to 10 friends,” said Lauren Wolfe, 25, the president of College Democrats of America. “I’d rather read an e-mail from a friend with an attached story than search through a newspaper to find the story.”

Go check out the New York Times article for more details.

Sorry for the almost unrelated Easter photo.

Just coming back from brunch with my friends Cristina, Daniel and their 12 year old son Sid. I was asking him about his Internet usage and what he and his friends do online. And the answer shocked me:

Kids don’t do Facebook. Internet is for adults and it’s boring. They think they’re so cool with their Facebook but it’s soooo old. We don’t use email, myspace, IM… We text! I just gave up my monthly allowance to get unlimited texts!

So weird to get a reality-check from a 12 y.o. but thanks kid!

By olivier PEYRE [FullSIX USA], Comments



The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.