The first in a series of articles by the NY Times that will look at how the Internet and other technological and social forces are changing the way people read:
Children like Nadia lie at the heart of a passionate debate about just what it means to read in the digital age. The discussion is playing out among educational policy makers and reading experts around the world, and within groups like the National Council of Teachers of English and the International Reading Association.
As teenagers’ scores on standardized reading tests have declined or stagnated, some argue that the hours spent prowling the Internet are the enemy of reading — diminishing literacy, wrecking attention spans and destroying a precious common culture that exists only through the reading of books.
But others say the Internet has created a new kind of reading, one that schools and society should not discount. The Web inspires a teenager like Nadia, who might otherwise spend most of her leisure time watching television, to read and write.
Don’t miss the graphic that details the skills required to read online:
On top of now being able to comment on almost everything*, you can now discuss with your friends about… ads! Like this example for Tropic Thunder, on the side of my NewsFeed yesterday, that convinced Camille ditch The Mummy in favor of this movie. You can watch the trailer directly from the sidebar and leave notes for your friends. Probably one of the best, simplest, most efficient marketing engagement tool released in a while. Of course, this opens the door to negative comments about your product, but, as InsideFacebook says, “When is the last time you heard 9 friends talk about an online ad in the same day?”.
*Sidenote to my friends and everyone else: if you want to open a discussion about a status for example, you can by clicking on Comment beside the timestamp, instead of writing on the Wall. It will start a thread, connected to the commented status in lieu of hanging out sans context among your friends’ sweet birthday wishes.
…to read about it. As reported by InsideFacebook: Social Networking total audience grew over twice as fast as the total internet audience, Facebook and hi5 are winning the vast majority of new users coming into the category, Facebook is clearly the largest social network in the world by total uniques and hi5 is exploding. More trends and numbers here ›
…if I kept this just for me, to convince my co-workers at Fullsix NY that I’m an endless source of information when it comes to Web Design and Online Marketing: AJAX, CSS, UI, SEO, CMS, SN, PPC… Acronyms suddenly became meaningful!
Mad Men (Emmy’s favorite this year, and also mine), Family Guy, It’s Always Sunny in Philadelphia, The Office, The Daily Show, The Colbert Report, Monk, Arrested Development, The Simpsons, Saturday Night Live and more great shows available on Hulu as full episodes, full-screen, in some kind of HD, with very limited commercial breaks. And even some great movies like Requiem for a Dream, Sideways, Lost in Translation… I’m addicted.
10 Tips for Being a Greener Web Designer: buy green energy, use green hosting, ditch your desktop machine for a laptop, switch your old CRT monitor for an LCD, turn off your computer and monitor overnight… More at sitepoint ›
Download scripts from the awesome Mad Men series, a show depicting the ad industry on Madison Avenue in the 60s, and film yourself saying Don Draper, Peggy Olson, Joan Holloway’s lines. Upload and collect votes. The winner gets to cameo in an episode of the Emmy-magnet series.
Video: Joan Holloway by Valerie Long (North Hollywood, CA)
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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