Virality is one of those big words used so much nowadays that it’s almost blaze. Clients demand it, marketers sought it, but it doesn’t have an effective study done to show how to obtain it. Of course there is some randomness to it – but it also involves some background and context.
Virality can be obtained via the following formula: Continue reading ‘Virality 101′
One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.
A new form of stress born from the over-exposure to too many sources of entertainment at once.
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!
Understanding the shift in media consumption: it’s all about Return on Involvement.
A typology of the SN users to better understand users and consumers.
What are the consequences when individual and communities become more productive than profit-seeking companies?
Because you can’t find a Starbucks with Wi-Fi in Nigeria.
Probably one of the biggest PR screw-up of the year.
Social Networks taking over, is there still room for those dedicated mini-sites?
The line becomes very blurry between first and second life.
Or how to reduce development costs and pointless meetings.
Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.
And you, what’s in your crystal ball for 2008?
(post written with Manuel Faisco)
The average person works about 8 hours a day – facing daily stress, timings, clients, deadlines, meeting, the whole works! Afterwards, he comes home to relax, have dinner, enjoy time with his loved ones and entertain himself for the little time he has left in the day. What are his options? Basically something like this:
- Watch an episode from his favorite series – Desperate Housewives, Lost, Heroes, House, Kyle XY, Grey’s Anatomy, Nip/Tuck, The Simpsons, Family Guy, South Park, etc… - after all, that’s what everybody’s been talking about lately at the office;
- Play one of those videogames he’s been keeping in the shelves for the past 6 months – for either the Computer, the PS2 or PS3 or PSP, the Nintendo Wii or DS, or even the XBOX360;
- Do a movie update – Pirates of the Caribbean, Spider Man, Fantastic Four, 300, The Simpsons Movie, Ratatouille, Shrek 3, Harry Potter and the Order of the Phoenix, Transformers, Die Hard 4.0, etc… - or he could rent one, if only he could choose one;
- Catch up on his reading – either see the various bookmarked internet websites he’s been trying to keep track of, or one of the 10 advised books on Amazon with an average of 200 pages each, or just the Newspaper;
- Listen to those songs everybody is listening to now – he probably wonders what happened to Take That by now…
- Or he could just watch TV – one of the 40000 channels available, with different perspectives on the same subject and news.
So, the major question is: what to pick? What is a person to do with these many options?
Welcome to the Stresstetainment, a new form of stress born from the over-exposure to too many sources of entertainment at once. We have too many engaging and important options to fit in the small amount of free time we have each day and on the weekend – and of course, considering the average married man with two kids, this means even less free time. Continue reading ‘Stresstetainment’
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