Tag Archives: stats

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The fastest growing demographic on Facebook is still women over 55, and the biggest growth in terms of absolute new users over the last six month came amongst users 35-44. That will look good in your next Keynote! All the details on FacebookInsider ›

38 years for TV, 14 for cellphone, 7 for the iPod to be adopted by 150 million users.

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Source: Fortune

Wordle

People who deal with Internet stats on a daily basis should be realizing by now they need to find out ways of squeezing the juice out of all the tag-related qualitative data all over the web.

Sure quantitative data is ok, but when it’s about how people feel about your brand and service, corporate executives are always on their toes. We’re talking about very important qualitative data here.

Folksonomy shows no signs of slowing down, and people’s behavior has changed. They are tagging as they surf the web, just tagging along the way. And amazing things happen when a lot of people tag the same Internet content. You get the “collective perception” of things, which is a form of “collective intelligence”.

It’s time to pick up those Sociology, Psychology and Linguistics books and experiment with this brave new world of “organic data”. So don’t be shy, release the Internet shrink in you!

Here are some great examples of fun ways to play with this qualitative data:

- Top 10 tags for www.mtv.com on Delicious, saved 1558 times;
- 305 notes of people who have bothered to write about the MTV website in Delicious;
- Paste any text into Wordle and get beautiful visual tag clouds of whatever you want. Paste the presidencial candidates’ speeches for example, and compare the results side by side;
- But things can get even more interesting… like when you ask people to write the first word they think of when you show them a brand logo. Believe me, it’s kind of addictive. That’s what Brand Tags asks of you, and so far they’ve gathered 1.2M tags about brands. Just dive into their database and you’re in for a treat. Don’t miss out on Battle Mode, where two brands go mano a mano on a match for the user’s prefference. Here’s the current ranking.

The image above is a tag cloud generated by Wordle of this very post.

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So, we finally know what you guys want from a site. Give your opinion and read the ones posted by your peers, you want good deals, you want to make sure that you don’t get screwed, you want some video demos, you still love those cute newsletter in your inbox (some of you made the switch to RSS though), and you want to entertain and be entertained.

No rocket-science here but it’s always good to be backed-up by some good stats when you present a new project that includes one of the above mentioned.

More details at eMarketer

  • Once in a while we have to lookup stats to search for specific data. Thanks Nationmaster, for sharing the goods.
  • Don’t throw away your obsolete charts to the recycle bin. Swivel is a community that appreciates and shares them.
  • Rating websites at Ok or Ko can be fun, but eventualy you’ll get bored. Trust me.
  • Ever wanted to know what a webpage is truely about with a simple glimpse? Here’s instant Tag Clouding device for you.
  • Download and read the many MIT Media research Theses available and learn from the students.
  • Time for fun! Visit the Funky Forest, an interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive.