Tag Archive for 'rss'

RSS reader with style

12
Sep
08

msnbc.jpg

Not exactly a new site, but since it seems to be my Flash Week, have a look at Spectrum, a pretty sexy way to read the news. Select the categories you want to read about, save articles, change the appearance of the animations… Pretty inspiring.

And now, I can go back to my “Flash is repulsive” attitude.

Summer Break!

02
Aug
08

calanque.jpg

The Trendwatch is heading to the beach. Yeah, we also deserve a tan line! During the next 2 weeks, we will limit our exposure to our monitor light to the minimum, resulting in shorter posts than usual.

If you’re unlucky enough to be stuck in your cubicle, follow our links to keep your level of procrastination up to keep reading.

But, if you’re, like us, gonna spend some time away from the office’s A/C turned to a disturbingly low 67°F by your co-workers, make sure you take us with you along with the sunscreen. How?

EMAIL
Take a second to give us your email address and receive updates directly in your iPhone/Blackberry’s inbox

RSS FEEDS
Introduce us to your other favorite blogs, we will behave nicely in your iGoogle, netvibes, NetNewsWire…

IPHONE
Sport our logo on your cherished Edge (for late adopters like me) or 3G (for patient early-adopters like not me) gadget’s homescreen to browse our iPhone optimized site. We will never be further than one tap away

Oh and the gorgeous Calanque in the picture is located in Cassis, by Marseille, in the South of France. I travel a lot but believe me, nothing compares to the crystalline Mediterranean waters to stop thinking for few days about what’s next in the digital marketing industry!

Photo courtesy of Crestazzo.

#: Is your brand ready to stream itself?

29
Jul
08

mustang.jpg

UPDATE: On August 15, 2008 The Trendwatch received a cease and desist letter from the lawyers of a company named Fricken, which states that Fricken owns a trademark for the term ‘brandstream’ so that neither The Trendwatch nor Fullsix are allowed to use that term. I’ve edited the post accordingly.

According to a Universal McCann report, content consumed outside of websites has increased by 153% in the last 9 months. Furthermore, 53% of online users are consuming content outside of a publisher’s site (using widgets, RSS readers, social networks and mobile devices). A pretty good example is Ford’s Digital Snippets: YouTube videos, images from Flickr, extensive usage of tags, RSS…

Just by looking at what’s happening in our (new gorgeous) Fullsix office in New York, we’re helping four of our biggest clients to dive into this. And most of the other ones are convinced that they should develop their own content outside of their brand site. So based on this very unscientific poll, I would say that YES, brands are ready!

Geek stuff in plain english, for the normal people out there

14
Mar
08

I came across this amazing series of animation at SxSW, developed by the CommonCraft people. A bit like a friendly and condensed version of the “for Dummies” books. But on YouTube.

You’ve been using Twitter for a while now and your friends still think that you’re a psycho. Your client is struggling with RSS feeds and your Mum doesn’t get why you spend so much time on Facebook. Show them these videos:

Also available: Wikis, RSS, Social Networking, Blogs, Online Photo Sharing, Social Bookmarking, and finally Zombies

Totally in line with my new hero’s presentation at SxSW, Kathy Sierra: “What your customers want from you or your product is simple: they want to kick ass, because no one likes to suck!”

Say It With Links Under the Xmas Tree

21
Dec
07

The links, just the plain bare links, because you’re not the only one who wants to leave the office earlier today!!!

- The guys at Fullsix Portugal have a big big heart. Check out their awesome Christmas card.

- What’s the link between frozen peas and cancer?

- Broadcast your Facebook status as RSS to use in your tumbler or anywhere else.

- Dove works with screenwriter Judith Thompson on a play called “Body and Soul” which questions the perception of beauty and aging in our society.

- What would happen if Burger King took the Whopper off their menu? An amazing piece of viral advertising.

- Garnier pretends not to support anymore the fake TV show they were sponsoring. I can’t tell if it’s funny or lame. But at least they’re trying!

- P&G gets personal to fight age-old problem of aging with Reflect.com

- Too much information? Ignore it says the New York Times

- Study: 59% Of Teens Create Content Online.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.


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