Insert Coins!

In the era of media fragmentation, your target is multitasking between TV, internet, mobile, in-game, instant messaging, social network…
So what the F*** is the best strategy?

Let’s play with your ROI…

Media planners are now reacting and preaching a bowling strategy with a ‘360° approach’: Each media is a bowling pin and your two bowling balls are the communication investment waves you have to reach your target. If you’re lucky/agile you’ll hit it at the right angle to get a strike or at least a spare.

But if you’re not… you’ve just killed no birds with two stones!
;-)

What about a cool pinball game?
Size does not really matter… you can still have fun with smaller balls!

The pinball (your investment) is way smaller but the goal of the game is radically different too. Its no longer about a linear ’shoot’ but rather a surprising continuous game. Some of the tools (flippers, shaking the machine) are under your control, others react themselves (bumpers, ramps…) and help you if you play the game well to increase your score.

The goal now is to develop non-linear strategies, and to keep a small ball going and going, bouncing around everywhere giving you unique opportunities like extra balls and jackpots.

Same player plays again?