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	<title>The TrendWatch &#187; ps3</title>
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	<link>http://www.thetrendwatch.com</link>
	<description>A daily serving of new media strategies, marketing concepts and designs that caught our attention.</description>
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		<title>PS3 and Microsoft take a shot at the Motion Control Sensor Business</title>
		<link>http://www.thetrendwatch.com/2009/06/05/ps3-and-microsoft-take-a-shot-at-the-motion-control-sensor-business/</link>
		<comments>http://www.thetrendwatch.com/2009/06/05/ps3-and-microsoft-take-a-shot-at-the-motion-control-sensor-business/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 18:31:44 +0000</pubDate>
		<dc:creator>luis FREITAS [FullSIX Portugal]</dc:creator>
				<category><![CDATA[trendwatch]]></category>
		<category><![CDATA[e3]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[wii]]></category>
		<category><![CDATA[xbox]]></category>

		<guid isPermaLink="false">http://www.thetrendwatch.com/?p=3155</guid>
		<description><![CDATA[We all know the Wii has started a whole new way of interacting with videogames. Sure, it doesn’t have the most advanced graphics engine, but it’s simple, clean and fun, as well as it brings a whole new level of interaction never before seen on a home console.
As you’d expect, competition is soon following. The [...]]]></description>
			<content:encoded><![CDATA[<p>We all know the Wii has started a whole new way of interacting with videogames. Sure, it doesn’t have the most advanced graphics engine, but it’s simple, clean and fun, as well as it brings a whole new level of interaction never before seen on a home console.</p>
<p>As you’d expect, competition is soon following. The two titans of the home console industry have presented on E3 this year their proposals for engagement – while the PS3 has a <a target="_blank" href="http://www.engadget.com/2009/06/02/sony-announces-new-ps3-motion-controller/" >prototype Motion Control wand</a> that interacts with the PS3 Eye Toy and is very similar to the Wii’s control, Microsoft has presented something completely different – the Project Natal.</p>
<p><a target="_blank" href="http://www.crunchgear.com/2009/06/01/microsoft-previews-project-natal/" >Project Natal</a> is a motion sensing system that will be compatible with every Xbox out there. It has full body motion control by tracking 3D movement and it recognizes voices, thus totally immersing the players into the game. What it promises is amazing.</p>
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<p>So now we have three players in the home console market that have motion control. While interesting at first and definitely exciting for the consumers, one big question rises &#8211; how will game developers react? I mean, if you were a game developer, would you develop a game just for those who bought a bonus feature for the console? One thing is the Wii which is a motion control console PERIOD. Another is a add-on that not all consumers will buy – which means you’ll only be targeting some consumers. On another hand, how will you port the games to the three consoles when you have three totally different motion control schemes? </p>
<p>We do not know what the future holds for the motion sensors, but it does show us something – hardware developments in the gaming industry need the game producer’s feedback. Without them it is unwise to go on. I do not know if Sony and Microsoft tried to talk it over with the producers, but one thing I do believe – it will still be hard to overcome the Wii on that field.</p>
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		<title>I Wish I Had Designed It:     Fight the good fight</title>
		<link>http://www.thetrendwatch.com/2008/05/28/i-wish-i-had-designed-it-fight-the-good-fight/</link>
		<comments>http://www.thetrendwatch.com/2008/05/28/i-wish-i-had-designed-it-fight-the-good-fight/#comments</comments>
		<pubDate>Wed, 28 May 2008 12:40:19 +0000</pubDate>
		<dc:creator>desmond HEWAGAMA [6&#38;Co London]</dc:creator>
				<category><![CDATA[i wish i had designed it]]></category>
		<category><![CDATA[consoles]]></category>
		<category><![CDATA[first_person_shooter]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[gamer]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[haze]]></category>
		<category><![CDATA[immersive-games]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[mind_blowing_sound]]></category>
		<category><![CDATA[online_game]]></category>
		<category><![CDATA[ps3]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[xbox]]></category>

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		<description><![CDATA[
Presently i find little time to play consoles, my Xbox is gathering dust  and i have not brought a  game for over a year.  The microsite for the PS3 game “HAZE” a  first-person shooter,  has reignited  a flame in my heart for gaming.  The website not only looks [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.thetrendwatch.com/blog/wp-content/uploads/2008/05/haze_01.jpg" alt="Haze screenshot 01" /><br />
Presently i find little time to play consoles, my Xbox is gathering dust  and i have not brought a  game for over a year.  The <a target="_blank" href="http://hazegame.uk.ubi.com/experience/" >microsite for the PS3 game “HAZE”</a> a  <a target="_blank" href="http://en.wikipedia.org/wiki/First_person_shooter" >first-person shooter</a>,  has reignited  a flame in my heart for gaming.  The website not only looks visually amazing but is a online game in its own right.  The combination of powerful visuals and <a target="_blank" href="http://www.korn.com/site.php" >mind blowing sound </a>made my heart pulsate.  Like all good websites i found myself losing all perspective of time, not noticing a crowd of work colleges looking over my shoulder as i explored the site.<br />
<img src="http://www.thetrendwatch.com/blog/wp-content/uploads/2008/05/haze_02.jpg" alt="Haze screenshot  02" /><br />
<img src="http://www.thetrendwatch.com/blog/wp-content/uploads/2008/05/haze_03.jpg" alt="Haze screenshot 03" /><br />
If the <a target="_blank" href="http://www.bbc.co.uk/weather/" >British weather </a>continues in the same mood, i think i could be tempted to splash the cash and find my inner gamer again.</p>
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