Tag Archives: privacy


Finally, the Privacy Controls in Facebook have been enhanced to give you control over who can see what. Block your ex from seeing any type of content, keep your boss away from your photos and videos tagged of you, and your lame brother from your status updates so that he doesn’t report to Mum. Privacy à-la-carte as it should have been since day 1.

What, you haven’t heard about Sex and the City Charlotte’s privacy issues? It’s here, and not safe for work.

One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.

A new form of stress born from the over-exposure to too many sources of entertainment at once.

Design Class #1: The Homepage
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!

Never Ending Friending. Just not with a TV-set.
Understanding the shift in media consumption: it’s all about Return on Involvement.

Social Networking Profiling Part 1 – The Consumers
A typology of the SN users to better understand users and consumers.

Branding in an age of User-Driven Innovation and P2P Production
What are the consequences when individual and communities become more productive than profit-seeking companies?

Mobile and developing countries: Mobile and developing countries
Because you can’t find a Starbucks with Wi-Fi in Nigeria.

Facebook Redefines Privacy
Probably one of the biggest PR screw-up of the year.

The Slow Death of Campaign Microsites?
Social Networks taking over, is there still room for those dedicated mini-sites?

Virtual World theft just got real
The line becomes very blurry between first and second life.

Google’s rule: don’t waste time debating
Or how to reduce development costs and pointless meetings.

Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.

And you, what’s in your crystal ball for 2008?

(post written with Manuel Faisco)


You’ve been waiting for this for what feels forever. And Facebook just released it and screwed it up. You can create multiple lists of friends, to separate co-workers from one-night stands, but so far you can only use these groups as mailing lists. I know, you were expecting some kind of multi-level Privacy Settings according to the different groups, so that your boss and clients won’t see those gruesome pictures of you misbehaving at the Office Xmas Party. Me too. Let’s keep whining until then.

Aside from my ranting and raving about Facebook’s SocialAds initiative, their privacy policy is disturbing as well. It’s now common knowledge that facebook employees get the “perk” of spying on you and how you use the website.

Ok, back to the ranting and raving. Facebook has released two advertising products, Insights and Beacon. Inisghts is designed to take advantage of all that personal data you’ve been uploading for some time now. An advertiser can pay for Ad placement based on gender, religion, relationship status etc. So, you could hypothetically by served an Ad for a dating for dummies book because your profile proclaims you to be “single” looking for “random play.” P.S. You’re creepy.

Beacon, on the other hand, places tracking cookies on your computer to monitor your activity on other website like eBay and Travelocity, and then relay that information to your facebook friends’ news feeds.

For example,

Facebook Beacon
Screen Shot Courtesy of TechCrunch.

Brilliant. Now my friends know when I buy self help books…

From now on I have to remember to delete my cookies before I buy something online. Otherwise, it could be broadcast to my entire social graph. Hopefully, some day the news feed evolves into this: