Seriously one of the smartest online ad I’ve seen in a while. The most amazing is that all the elements on the page are still functional even after they’ve been stacked at the bottom!
Tip hat: Alexandre MOUQUET, FullSIX Paris
Tag Archive for 'online'
22
Sep
08
After trying to sell us albums on USB keys, the (desperate) music industry suits just announced that Walmart and BestBuy will offer SlotMusic to its consumers, a LP on a microSD card.
OK, they got some points right: high bitrate (320kbps), DRM-free, and extra content along with the tunes (photo, videos…). Apparently, the advantage is that you can stick the card in your computer and/or portable music player. Except, well, the Apple ones, and I would not hold my breathe until I see a SD card slot on an iPod. But never mind, iPods and iPhones are not that successful, right?
Oh and did I mention that you need a USB adaptor to be able to transfer files on your computer? How much money is gonna be put wasted into that launch, and for how long they will try?
Last week, I bought myself a flat-screen TV, long overdue purchase, and the crisp temperatures of fall coming made me realize that I needed to invest before winter. Then I had to decide what to hook to my monitor. Cable? Too many frustrating commercial breaks, and way too expensive. A DVD/Blu-Ray player? Not really, most of the things I watch are TV series that I download from iTunes, so my only decent option was: the Apple TV. This box is awesome. It synchronizes all the movies/TV series/music/photos with your computer, is hooked to the Internet wirelessly, so that you can buy/rent directly and (most of them) in HD any movie from their catalog, get automatically TV episodes of your favorite shows ready to be watched the day after its network airing, and watch YouTube videos. I can’t go to bed anymore, I’m addicted. And the best of all is that it is like magic: I decide what I want to watch and when! All of this without any kind of “hard-media” (DVD, CD, Blu-Ray, SD card, USB…)
And then you have the iPod Touch. And the iPhone. Buy all the music that you want from your portable music device. No “hard-media” involved either. Seamless download straight to your iTunes library, in a couple of clicks (can we say click when it comes to a touch-screen interaction?) Okay, iTunes still needs some ironing with better bit rate and no DRM protection, but iTunes Plus is supposed to fix it.
I am not saying that Apple holds the only key to selling music, but they have a pretty good system in place. And they are not the only ones to believe that wireless is the way to go.
So, SanDisk, no thank you.
Now, Apple, if you could let me download music over the 3G network (I can download heavy files on Safari and Mail already, plus I pay a stiff price every month to use that supposedly faster network), fix the Remote App on the iPhone to control my TV so that I don’t have to hold my iPhone in the right hand and the white remote in the left hand, let me play music from my iPhone through my AirTunes speakers, and convince HBO and Showtime to make their TV series available on the iTunes Store the day after they air and not one year later, I swear that I will never ever again insert any kind of media in my hardwares. Except maybe if I decide to go to the video store to see if there is a cute guy wandering in the aisles.
16
Sep
08
Forrester Research has been working on a study that provides some really interesting statistics around how people share content found on the web. OK, the results could be a bit biased since it was done in partnership with ShareThis, one of the biggest tools out there to share things online:
- – Email is still primary channel for sharing – 69% of adults cite email as the primary source of sharing information
- – 84% of people still use the traditional cut and paste method to share a URL or information
- – Though the primary motivation for sharing differs, 81% of adults claim that they share to help others – believing that a person will benefit from the information they share
- – Sharing increases site traffic 2x, thus increasing ad dollars or revenue for publishers
- – Men are more likely to share recommendations and videos than women; 77 percent of adult males and 74 of younger males shared news and web links
- – Women are more likely to share products or ideas they like via easy or direct sharing methods (ie texting)
Full Press Release here.
14
Aug
08
On top of now being able to comment on almost everything*, you can now discuss with your friends about… ads! Like this example for Tropic Thunder, on the side of my NewsFeed yesterday, that convinced Camille ditch The Mummy in favor of this movie. You can watch the trailer directly from the sidebar and leave notes for your friends. Probably one of the best, simplest, most efficient marketing engagement tool released in a while. Of course, this opens the door to negative comments about your product, but, as InsideFacebook says, “When is the last time you heard 9 friends talk about an online ad in the same day?”.
*Sidenote to my friends and everyone else: if you want to open a discussion about a status for example, you can by clicking on Comment beside the timestamp, instead of writing on the Wall. It will start a thread, connected to the commented status in lieu of hanging out sans context among your friends’ sweet birthday wishes.
26
Jun
08
21
Feb
08
Edgard and I are happy kids today. We’ve been raving for month about the ruined potential of the Facebook Pages as a marketing tool, because of its rigid structure (hard to match a brand’s look and feel), lack of openness (all the elements had to be developed as Facebook apps) and interactivity (no user upload allowed), a paradox for a social platform!
Every time we came up with an idea that would be fun and useful for both the consumers and one of our client, it would either be impossible to develop because of the technical constraints, or way too expensive, since we would have to develop numerous Facebook applications for a single page. So we eventually gave up on the idea.
Until this morning, when I noticed an Update in my Facebook inbox:
Facebook Pages have some new features available for you:
1. User Photo Uploads
Now, your fans will be able to upload photos to your Facebook Page…if you let them. Go to your Facebook Page and Edit on the Photos box to turn on this feature. All New Pages will have this feature pre-enabled upon creation.2. Dynamic Content in the Profile Box
You can now replace the main picture on your Facebook Page with dynamic content using either the Flash or FBML applications. Just install either of these applicaitons (find them at www.facebook.com/facebookpages and then select the flash/fbml option when you choose to edit your profile picture.) (…)
Wow. All of the issues we had encountered, solved after one message. Your fans can upload pictures on your page, imagine all the possibilities… And no more need to develop Facebook applications using their proprietary language that only few master. And you can have Flash content!!! Dear dear you-know-who-you-are client, Edgard and I are back in the Facebook game, watch your inbox…
21
Jan
08
After reading about it for a while, this morning when I logged to Facebook, an extra layer in the layout opened, asking me if I wanted to move any of my 49 applications to an extended profile.
I have to say it’s easy and convenient; you decide the applications boxes that you want to keep or store, and your extended profile can be edited any time from your profile page.
How simple??? If only all things online could be this simple. Not wanting to go into a rant about complicated things, but I think Facebook have delivered that first building block of a solution to a problem, whereby if everything was approached in this way it would make the online world one of sheer ease.
I will try to adopt the Facebook “simplicity” model when proposing any online solution!
07
Jan
08
One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.
A new form of stress born from the over-exposure to too many sources of entertainment at once.
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!
Understanding the shift in media consumption: it’s all about Return on Involvement.
A typology of the SN users to better understand users and consumers.
What are the consequences when individual and communities become more productive than profit-seeking companies?
Because you can’t find a Starbucks with Wi-Fi in Nigeria.
Probably one of the biggest PR screw-up of the year.
Social Networks taking over, is there still room for those dedicated mini-sites?
The line becomes very blurry between first and second life.
Or how to reduce development costs and pointless meetings.
Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.
And you, what’s in your crystal ball for 2008?
(post written with Manuel Faisco)
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