Some people are really good at their job, and that’s sexy. One day I’ll post a Missed Connection for all of the eMarketer employees.

Not surprisingly, around 85% of studied population across all age groups would not buy online because they prefer to see the product first. Hence the importance of reassuring your consumers, especially 1st time buyers or product trials. Zappos’ success was mainly based on their no-hassle free returns.

My dear favorite Canadian clients, we’re definitely working on that FREE RETURN stamp that we talked about during our last meeting in Montreal and will submit it to you before the end of the week!

More details at eMarketer.