Tag Archives: online-advertising

The beginning of something new for advertising?

twd-facebook.jpg
Yep, it’s Facebook time… again! Facebook’s been getting a lot of coverage from us… even though I think they shouldn’t have messed with it – personally I liked the old one better.

But this short post isn’t about those changes; it’s about changes in advertising! Did you notice that now you can rate ads on Facebook? Thumbs up or thumbs down? And on top of that, you can choose the reasons why you liked/disliked that particular ad…

Well, this is a first timer for me and I think this is very fair. If you can rate just about anything on the web nowadays, why shouldn’t users be able to rate the ads that target them?

The question is: what will Facebook do with user feedback? Will it charge advertisers more for unappreciated ads? Or will it use this intelligence for upgrading its targeting capabilities, besides its demographic and interests segmentation criteria?

Your opinion is most welcome.

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18 September 2008

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The “not so” Web2.0 anymore

rebelution
Is web 2.0 dead? Did it evolve to something else already, before we could find a buzz word for it? Whatever it is, I can’t say I like it. Are we prepared to loose all that was pure and that we loved and watch as corporations infiltrate and manipulate everything the long tail worked so hard to accomplish?

It seems to me that social networks are selling out and are opening their seams to company investment, making the participatory web more and more like the bad old days: monetization-oriented environments.

Facebook can’t resist product and brand pages, nor targeted ads. Flickr now accepts video, in an effort to seduce YouTubers into their platform. MySpace and YouTube wink at corporations, granting them access and tools.

Ok, making money is great, but in this case monetization leads to tyranny – which eventually will lead to a revolution caused by mass discontentment.

If things keep evolving this way at this pace, the chicken with the golden eggs will surely be slaughtered, and great achievements might be lost. Things should stay user focused, not company focused.

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21 August 2008

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Magazines, alcohol and music videos

Like most designers i find my inspiration in a variety of different places. Art gallery’s, films, design portals, magazines, alcohol and every day experiences all feature heavily in my thought process. My biggest visual influence are music videos, i wake up to MTV every morning and if i had the choice would happy flick though music channels 24 hours of the day, stopping only to find out the football results. These are the three videos at the moment that make me want to open photoshop:

Justice – DVNO

Björk – Wanderlust

Justice – D.A.N.C.E

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5 May 2008

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UGC experiences – or how i learned to stop worrying and love the bomb

dell regeneration campaign

In my last post, I talked about the dangers of user-generated content and asked you how you felt about UGC and how we should use it. Your replies allowed me to dig deeper into this subject.

There have been quite a few sucessfull UserGeneratedContent campaigns these last few years, and the first lesson I learned is that each UGC campaign is a different experience.

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14 April 2008

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Pretty girls don’t ride the subway

SkullPhone

You know how much we love user generated content, and how much it is changing marketing.

UGC sets new problems for brands: how to control what consumers will say under my name? how to react to abuses?

In 2004, an unknown NYC traveler managed to change an electronic sign to read: Pretty girls don’t ride the subway. An early attempt to engage in conversation? It took a few hours before the sign was actually unplugged and this message lost.

South California saw a more obvious form of abuse when a “graffiti artist” somehow managed to set his own trademark imagery on huge digital highway billboards (see above).

Those offline examples, remind us that abuses are not new, and not specific to the web; but the growing importance of Internet and the fast spreading of information online can turn the work of a simple graffiti artist into a marketing crisis.

How many brands have really opened the door to UGC on their website? How do they control it?
How much risks is your brand ready to take in order to enjoy the benefits of user generated content?

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2 April 2008

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