When addressing Social Networks, most users consider the most “generic” ones such as MySpace, Facebook or Hi5. Although with different functionalities and approaches, the main focus of these Social Networks is the building of a friend database with multimedia elements – photos, videos, etc… But, besides these, there are Social Networks that actually serve a purpose besides satisfying some areas of Maslow’s Hierarchy of Needs – they are directed towards a common trait or goal that members of that particular website share and go one step ahead of “generic”. In the various examples I could mention, I decided that one that would be interesting is a Weight Loss SNW. Continue reading ‘Social Network Profiling – The Weight Loss Chapter’
Tag Archive for 'networking'
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Dec
07
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Nov
07
You’ve probably heard all the buzz about Facebook’s new advertising system. Gary Gil made a video of a campaign setup process and I have to say that they managed to make a boring process pretty cool. I love the real-time number of users you’re targeting according to the criteria you’ve selected! Reminds me of the first days of Google AdSense. Ok, ok, I’m a huge geek for actually enjoying the video, but i’ve also posted the Wonderbra one a couple of hours ago, which should make things even!
MediaWeek has a really interesting article about
05
Oct
07
Browsing through the Internet demanded originally some previous knowledge when you wanted to find something. Sites were scarce and they were too oriented towards information depots – you knew that there was a clear distinction between real life and the virtual web, as contents you’d find in one were different and required specific search logic to find it. I’m talking about the time of the Web 1.0, of course, where you could find some static non-interactive information regarding your traveling needs, for example.
The evolution in the Web was so amazing that searching for information on any given search engine is a natural input of keywords – users no longer have to devise careful anagrams and keyword combinations to find the page they needed. Essentially, they have to think what they need, type it in and find it. This shows how the fusion of the virtual and real world has evolved – you know you’ll find those tickets you need, the hotel you want to book and information regarding what other users thought about the services you are using.
This leaves a lot of room open for the transition of offline services to the online world – that’s what people are expecting to find – but, of course, taking in account the whole sociological and societal evolution that is occurring online. In this logic, a great amount of services online are appearing in a daily basis, taking advantage of the tools and spirit the users are immersed.
This entire introduction serves as a basis to explain a type of website that is a perfect example of real world meets virtual world in web 2.0 logic – Social Lending Sites or Microlenders. I’m not talking about lending services for objects or services – I’ll approach those on another post. The Peer-to-peer lending focuses on two axis – people who have money to lend and people who want to borrow money. Each user is a bank on its own and can gain interest off a loan while users who want “small” amounts and that wouldn’t be eligible for a loan in a real bank have an opportunity to get that investment cash! Continue reading ‘Can I borrow a dime? – P2P Lending Sites’
This article shows Brad Fitzpatrick’s opinion regarding the Social Graph and its future usage. Basically, for those not familiar with the term, the Social Graph is a data structure that shows the relationship between nodes – or how people are connected between each other on a massive level. We’ve all thought that it would be good to have a common access to all our SNW profiles – being able to join MySpace and have it sync with our Facebook and Hi5 account and actually update everything at the same time. Well, converging each SNW Social Graph into one common one and sharing it amongst everyone is the way for this to happen. You can find more information regarding the Social Graph scattered in the Web.
I could write about the Social Graph, but Fitzpatrick is undoubtedly a more knowledgeable source of information and his article is well worth reading. I will probably approach this term in future SNW Profiling Articles – based on Fitzpatrick’s approach to the term.
By , 0 Comments20
Sep
07
The change brought about by the networked information environment is deep. It is structural. It goes to the very foundation of how liberal markets and liberal democracies have coevolved for almost two centuries. (Yochai Benkler)
Every year, 167 books per million people are published worldwide. Many of these talk about how Internet and digital technologies are changing society. One of these books is being considered a milestone to understand the social and economic effects of computer-based, decentralized, user-driven production and innovation. I’m talking about “The Wealth of Networks” by Yochai Benkler, published in 2006 after a decade of research and translated for the Italian readership before the summer ( 8 chapters are freely downloadable ).
The question at the center of the book is straightforward: what are the consequences when individual and communities become more productive than profit-seeking companies?
Social production is reshaping markets to the point that the author sees the emergence of a “networked information economy” which is radically decentralized, peer-to-peer, and based on non-market incentives.
Borrowing his perspective, the assumption that without payment there is no incentive to produce may no longer be the rule, thus a understanding what the dynamics of production and sharing are inside communities is the way for companies to entertain dialogs with users and become serious about serving the long tail of consumer demand.
It’s not only about producing new content (UGC). It’s also about creating new services and products starting from community-woven conversations. The concept of “consumer” has become way too mono-dimensional in the networked society. Individuals are becoming multidimensional, by moving into environments where they can be buyers but also sellers, users but also producers, readers but also writers…
Opening a two-way (community-brand) flow of communication is the starting point to benefit from all the value brought by the network. Brands should engage more in opening up authentic conversations, in
order to create reputation and trust, instead of either remaining passive witnesses of this phenomenon or goofily entering the world of social networks.
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