Tag Archives: myspace

Google trends
While Olivier was writing his post yesterday, I was also thinking about the Elections, polls and whether the Internet could provide hints on the candidates results, through its different channels.

I’ve always defended the idea that the web speaks the truth, thanks to the information boost of the participatory web (web 2.0). It is a living, constantly mutating common intelligence, it is the brain of the connected humanity and, for better and for worst, the weighted sum of our individual conscience, desires, fears, ambitions and beliefs.

So, if we have all this trustworthy information at our reach, than we are all able to analyze it and take our own conclusions. We can actually make our own polls by measuring our representative sources.

Google Trends (see the picture above), tells us that Barack Obama is the candidate with most search volume registered on Google, among U.S. users. The same analysis on Republican candidates shows us that Ron Paul is, by far, the Republican candidate that is on the Top-of-Mind of U.S. users. Strange, hum? This comes as a surprise for me as for you, because I expected McCain to lead this indicator. So, Barack Obama wins on Google Trends.

I analysed Democratic Candidates (Hillary Clinton, Barack Obama, Mike Gravel) and Republican Candidates (John McCain, Mitt Romney, Mike Huckabee, Ron Paul, Alan Keyes).

I tried to discover which candidates’ names where mentioned more often in web pages indexed in Google. That is to say, what was the share-of-exposure of each candidate. Here, Hillary Clinton is the winner, with 11.600.000 pages, followed by John McCain (7,580,000) and Ron Paul (4,780,000).

I also considered rerunning this analysis in Yahoo!, since Google normally indexes fewer pages than Yahoo! Here, share-of-exposure has a different winner: Barack Obama (158,000,000 pages), followed by Hillary Clinton (150,000,000) and John McCain (103,000,000).

YouTube gives us an idea of the share of audiovisual material each candidate has out there. The big winner here is Republican candidate Ron Paul (105.000 videos), followed by Democrats Hillary Clinton (33.200) and Barack Obama (32.500).

Facebook tells us how many friends/supporters each candidate has on this platform. Obama crushes the competition with a total of 374.650 friends, followed by Hillary Clinton (90.912) and Ron Paul (82.353).

On MySpace, Hillary Clinton is the winner with 41.123 friends, followed by Mitt Romney (37.077) and Mike Huckabee (34.717). John McCain, in my opinion made a big mistake in this platform. When you visit his page, you have a resume of this candidate and a link to become his friend. Only after he approves your friend request, you are able to see the regular MySpace sections… so I never got the chance to find out how many friends he has! Seems to me that Democrats understand the Internet and social networks better than Republicans.

Through Google BlogSearch, I found out that the Blogosphere produces much more content on Barack Obama than anyone else (3,211,145 posts), followed by Hillary Clinton (1,166,239) and John McCain (1,117,461). Unfortunately I didn’t have the time to make a qualitative analysis, so I don’t know if this is positive Buzz or negative Buzz…

Then I measured each of the candidates official websites’ Link Popularity, and I discovered that Ron Paul has the most websites linking to his (2,948,938 back-links), followed by Barack Obama (1,206,735) and Mike Huckabee (721,072).

Last but not least, I compared the estimated traffic of the candidates’ official websites through Alexa: Obama has the most traffic by far, followed by Hillary Clinton and John McCain.

So, I gathered all the data and here are the final results of my DIY polls for the future president of the USA:

  • #1 – Hillary Clinton (1st in MySpace and Google, 2nd in Facebook, YouTube, Yahoo! and Blogosphere).
  • #2 – Barack Obama (1st in Facebook, Yahoo! and the Blogosphere, 2nd in Link Popularity, 3rd in YouTube).
  • #3 – John McCain (2nd in Google, 3rd in the Blogosphere and Yahoo!).

Ron Paul really intrigued me… I’d say he had better chances than McCain, since he was 1st on Link Popularity and YouTube, 3rd on Google and Facebook. Well, but Super Tuesday already proved me wrong, McCain’s the man for the Republicans.

Now I only have to wait a couple of months to see if my theory is right and if we all can start making our own polls based on my interpretation on the spirit of web 2.0: user participation leads to the strengthening and accuracy of collective consciousness.

Just coming back from brunch with my friends Cristina, Daniel and their 12 year old son Sid. I was asking him about his Internet usage and what he and his friends do online. And the answer shocked me:

Kids don’t do Facebook. Internet is for adults and it’s boring. They think they’re so cool with their Facebook but it’s soooo old. We don’t use email, myspace, IM… We text! I just gave up my monthly allowance to get unlimited texts!

So weird to get a reality-check from a 12 y.o. but thanks kid!

One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.

A new form of stress born from the over-exposure to too many sources of entertainment at once.

Design Class #1: The Homepage
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!

Never Ending Friending. Just not with a TV-set.
Understanding the shift in media consumption: it’s all about Return on Involvement.

Social Networking Profiling Part 1 – The Consumers
A typology of the SN users to better understand users and consumers.

Branding in an age of User-Driven Innovation and P2P Production
What are the consequences when individual and communities become more productive than profit-seeking companies?

Mobile and developing countries: Mobile and developing countries
Because you can’t find a Starbucks with Wi-Fi in Nigeria.

Facebook Redefines Privacy
Probably one of the biggest PR screw-up of the year.

The Slow Death of Campaign Microsites?
Social Networks taking over, is there still room for those dedicated mini-sites?

Virtual World theft just got real
The line becomes very blurry between first and second life.

Google’s rule: don’t waste time debating
Or how to reduce development costs and pointless meetings.

Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.

And you, what’s in your crystal ball for 2008?

(post written with Manuel Faisco)

You’ve probably heard all the buzz about Facebook’s new advertising system. Gary Gil made a video of a campaign setup process and I have to say that they managed to make a boring process pretty cool. I love the real-time number of users you’re targeting according to the criteria you’ve selected! Reminds me of the first days of Google AdSense. Ok, ok, I’m a huge geek for actually enjoying the video, but i’ve also posted the Wonderbra one a couple of hours ago, which should make things even!

MediaWeek has a really interesting article about how campaign microsites are rapidly being replaced by social networks. Tons of great examples of brands like Sprite and Dove that realized that it’s easier to make the most of the 100 millions of MySpace users and 50 for Facebook, instead of chasing consumers to go on their own site. As one of our client says: Fish where the fish are!

Google’s OpenSocial - The Facebook Counterattack? 

If you’ve been paying attention to what is going on online, the new keyword is “OpenSocial“. Recently announced by Google, OpenSocial opened its doors to developers on November 1st, and believe me, it does deserve the websphere hype it has been generating.

Essentially, what Google did was provide a common set of APIs for social applications across multiple websites by tapping into 3 distinct sets – member profiles, social graph and member activities. Unlike the Facebook case, that uses FBML (Facebook Markup Language) in it’s APIs, requiring every developer to invest yet again in learning a language to develop a Brand presence in another Social Network, OpenSocial allows developers to use JavaScript and HTML to create apps for Social Networks. Of course, at this stage, the participants are “scarce” – but by no means unimportant! With names such as MySpace, Hi5 or LinkedIn for Hosts (the place where the Apps can be used) and ILike, Slide or Flixter for Developers (the companies that develop APIs for the OpenSocial library and key Facebook App developers), there is definitely an alarm ringing for Brands to check it out. During the initial release of OpenSocial, several examples were presented. Read More »