Tag Archive for 'multitasking'

Media in the Lives of 8 to 18-Year-Olds

20
Jan
10

If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.

I have facebook on my cellphone. I could research a word, do anything on my phone.

— Diamond, 14

The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?

Key findings of the report include:

  • Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38

    kff-consumption

  • An explosion in mobile and online media has fueled
    the increase in media use among young people.

    kkf-ownership

  • Youth who spend more time with media report lower grades and lower levels of personal contentment.

For a short overview of what kids have to say, follow the video below:




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.