According to a study by MTV Networks, among 18 to 24 year-old respondents in Germany, India, Japan, the UK and the US, the most popular features of a brand were good quality, trustworthiness and workability; a cool image only comes in the 4th position.
In each country, a majority of respondents reported that the Internet makes choosing brands easier. The data highlights the “need to engage in comprehensive 360-degree campaigns,” said Jules Robinson of Viacom Brand Solutions International. Just in case you had not realized yet…
Like most designers i find my inspiration in a variety of different places. Art gallery’s, films, design portals, magazines, alcohol and every day experiences all feature heavily in my thought process. My biggest visual influence are music videos, i wake up to MTV every morning and if i had the choice would happy flick though music channels 24 hours of the day, stopping only to find out the football results. These are the three videos at the moment that make me want to open photoshop:
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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