Careful when aiming for the moon. You might blow it.

manuel FAISCO [FullSIX Lisbon] — Thu, 20 Mar 2008 00:52:07 +0000

The marketing department at Rolling Rock beer is 2 days away from making history: either they’ll succeed in being the first company to make Moonvertising (they claim that on the night of March the 21st they will make their first attempt to project their logo on the Moon’s surface through laser beams) or they will face a nightmare of consumer hate.

A lot of buzz is going on, and guess what? Most of it is negative. Rumors say this is a hoax and that it is not possible at all.
Consumers are listening to these rumors and are saying that they’ll be really disappointed if this is just a practical joke. Some say they’ll never buy this “independent” and irreverent beer again. They feel like that would be an outrageous betrayal to their trust in the brand and its values.

If they wanted to play with the elements, they could have settled for Clowdvertising, which is now a proven alternative media. Or they could have settled for Earth Tattoos and rooftops in Google Earth and Microsoft’s Live Search Maps – have you checked the “bird’s eye” option? Outstanding!

I guess a lot of people at Rolling Rock must be having trouble sleeping, and for what it’s worth, I hope they make it to the moon. I really do. Not only for their sake (I’m no sadistic bastard), but for the sake of innovation and of people’s trust on marketing and advertising. If I was in the US next thursday night, I bet I would’t resist looking at the moon every 10 minutes!

The TrendWatch » moonvertising

Careful when aiming for the moon. You might blow it.