The TrendWatch

It’s a fact that mobile is one of the big trends for technology and lifestyle for 2010 – specially due to the rise of applications via iPhone and the subsequent follow up done by competitors to engage their audiences on their mobile devices. The Mobile Phone is becoming less a phone and more an application desk that connects the users with the world around them. This means that the whole choice process for the purchase of the new mobile phone has new key variant – application viability and potential. True, every year there has been some buzz regarding the mobile technology and how it will impact society sooner or later. So it is natural that the demand for professional mobile developers is rising – and ad agencies all over are up for the run.

With this in mind, we have come to the attention of the launch an interesting platform – TheyMakeApps – in which you can find a portfolio of the best App makers you can find close to you (or not!).

While being a simple idea, TheyMakeApps is quite ingenious. Most agencies have been up to their hairs in finding ways to answer to the client’s demands regarding mobile applications for their brands (and as part of our Big Bet for 2010, the demand is only sure to rise) so the agencies can have one of two solutions – either develop the know-how inside the company by hiring professional App Developers or by hiring App Developers per job. In any case, where do you find someone with such specific skills for something as important nowadays as mobile applications? TheyMakeApps solves the problem by providing a directory of App Developers by Geographic localization and even price range. You search for the App Maker of your liking, check his portfolio and contact him – all in the same website.

For now the big focus of TheyMakeApps is the IPhone – which is the granddaddy of Mobile Applications, thus has the biggest Programmer Base. But it’s looking for the opportunity to spread to other Platforms like the Blackberry, Android or Palm that, while a little more difficult to enter at this moment, are very relevant on the global mobile business. But one thing is for sure – this is another strong indicator on the strength of mobile applications today and how the App Making skill’s importance is growing. So if you are an App Maker or know someone who is, make sure you direct them to TheyMakeApps – I’m sure they’ll thank you.