If you work in or around the luxury industry, this WWF-UK report released at the end of 2007 is a must-read. The Fund rated the world’s main luxury groups (L’Oréal, LVMH, Hermès…) on their environmental and social performances. In the trend of what Greenpeace already does with electronics, the document strongly recommends luxury firms to integrate sustainability issues into their business strategy. Quoting Pierre Simoncelli, Managing Director of Sustainable Development at L’Oréal:

WWF’s report, Deeper Luxury, demonstrates that a quality product must involve a quality value chain, where everyone in that chain benefits and their environment is sustained. Bendell and Kleanthous’s analysis should be welcomed as an important contribution to the strategic planning of all high-end brands and their suppliers.

So, go ahead, download (and read) the report here!

via Core77