On top of now being able to comment on almost everything*, you can now discuss with your friends about… ads! Like this example for Tropic Thunder, on the side of my NewsFeed yesterday, that convinced Camille ditch The Mummy in favor of this movie. You can watch the trailer directly from the sidebar and leave notes for your friends. Probably one of the best, simplest, most efficient marketing engagement tool released in a while. Of course, this opens the door to negative comments about your product, but, as InsideFacebook says, “When is the last time you heard 9 friends talk about an online ad in the same day?”.

*Sidenote to my friends and everyone else: if you want to open a discussion about a status for example, you can by clicking on Comment beside the timestamp, instead of writing on the Wall. It will start a thread, connected to the commented status in lieu of hanging out sans context among your friends’ sweet birthday wishes.

I was wondering what happened to the settings page on facebook that allowed you to tell which friends would populate your Newsfeed. Well, I found it by accident this morning. In your Newsfeed, when you rollover a topic, if you click on PREFERENCES, you get a drop-down menu that gives you the option to hear more or less about the poster, and to inform facebook if you like to see more of these (photos, wall posts, posted items…), or less. Awesome.

Now if you guys could just move back the Status Updates in the Newsfeed by default…

What about you, what do you love/hate about the new facebook layout?