If you’re in the business of marketing, you’re in the business of digital. If you’re in the business of digital, this is how to start a pandemic:
Director Lance Weiler’s Pandemic 1.0 was one of the most talked-about experiences at Sundance 2011’s New Frontier program. This story-telling project is equally part-film, part-interactive game, part-sociological experiment and part-genius.
Makes you want to start a pandemic, doesn’t it?