The TrendWatch » in-game-advertising http://www.thetrendwatch.com A daily serving of new media strategies, marketing concepts and designs that caught our attention. Thu, 02 Sep 2010 18:35:32 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Google to launch AdSense for Games? http://www.thetrendwatch.com/2008/08/07/google-to-launch-adsense-for-games/ http://www.thetrendwatch.com/2008/08/07/google-to-launch-adsense-for-games/#comments Thu, 07 Aug 2008 20:15:53 +0000 olivier PEYRE [FullSIX USA] http://www.thetrendwatch.com/2008/08/07/google-to-launch-adsense-for-games/ press.jpg

That would totally shake up in-game advertising.

Photo courtesy of George

]]> http://www.thetrendwatch.com/2008/08/07/google-to-launch-adsense-for-games/feed/ 0 # In-Game Advertising http://www.thetrendwatch.com/2008/03/05/in-game-advertising/ http://www.thetrendwatch.com/2008/03/05/in-game-advertising/#comments Wed, 05 Mar 2008 16:32:57 +0000 olivier PEYRE [FullSIX USA] http://www.thetrendwatch.com/2008/03/05/in-game-advertising/ You’d better get used to those sponsor-friendly messages in your video-games. With the success of the Wii and social games like Guitar Hero, Rock Band, Rayman Raving Rabbids (my personal favorite), US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. Free web-based game will apparently get the biggest slice of the pie.

As reported by eMarketer and detailed in MediaWeek.

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