Tag Archive for 'in-game-advertising'

Google to launch AdSense for Games?

07
Aug
08

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By olivier PEYRE [FullSIX USA]
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That would totally shake up in-game advertising.

Photo courtesy of George

You’d better get used to those sponsor-friendly messages in your video-games. With the success of the Wii and social games like Guitar Hero, Rock Band, Rayman Raving Rabbids (my personal favorite), US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. Free web-based game will apparently get the biggest slice of the pie.

As reported by eMarketer and detailed in MediaWeek.

By olivier PEYRE [FullSIX USA], 0 Comments
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