Tag Archive for 'in-case-youve-been-hiding-all-day'

Don’t cheat where you eat!

21
Feb
09

CheatNeutral.com

Steve and Lisa met while on holiday in Spain, and quickly fell head over heels for each other. But that Christmas, at his office party, Steve got wasted and unavoidably repeatedly cheated on Lisa with Cheri, a co-worker…

Déjà vu?
Introducing CheatNeutral

A groundbreaking avant-garde online service that offsets your cheating by paying someone else to be faithful. Thanks to Alex Randall and Christian Hunt -- the two geniuses behind this cultural revolution -- all the pain around you is neutralized and you are left with a crystal clear conscience.

Sign up now and receive for only £2.50 your official ‘CheatNeutral Offset Certificate’… So you can prove to your loved one that your playing away has been successfully offset!

Having CheatNeutral’s services available could actually encourage you to cheat more? Well, this hilarious mix of satirical viral and homemade PR campaign sparks from High Street to the Houses of Parliament a highly criticized and controversial debate about the inadequacies of carbon offsetting…

Diesel safely brings p0rn to your office

25
Sep
08

The video that Diesel produced for its worldwide Dirty 30 Anniversary party tours the blog world today. And is fun. As Greg points out, it might not be super in line with their global marketing strategy, but that’s the great thing about viral marketing, it’s an ice-breaker that makes your consumers and prospects talk about your brand. Think Ray Ban, Levi’s and Cadbury’s.

SanDisk wants you to buy your music on Memory Card. Yeah, sure.

22
Sep
08

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After trying to sell us albums on USB keys, the (desperate) music industry suits just announced that Walmart and BestBuy will offer SlotMusic to its consumers, a LP on a microSD card.

OK, they got some points right: high bitrate (320kbps), DRM-free, and extra content along with the tunes (photo, videos…). Apparently, the advantage is that you can stick the card in your computer and/or portable music player. Except, well, the Apple ones, and I would not hold my breathe until I see a SD card slot on an iPod. But never mind, iPods and iPhones are not that successful, right?

Oh and did I mention that you need a USB adaptor to be able to transfer files on your computer? How much money is gonna be put wasted into that launch, and for how long they will try?

Last week, I bought myself a flat-screen TV, long overdue purchase, and the crisp temperatures of fall coming made me realize that I needed to invest before winter. Then I had to decide what to hook to my monitor. Cable? Too many frustrating commercial breaks, and way too expensive. A DVD/Blu-Ray player? Not really, most of the things I watch are TV series that I download from iTunes, so my only decent option was: the Apple TV. This box is awesome. It synchronizes all the movies/TV series/music/photos with your computer, is hooked to the Internet wirelessly, so that you can buy/rent directly and (most of them) in HD any movie from their catalog, get automatically TV episodes of your favorite shows ready to be watched the day after its network airing, and watch YouTube videos. I can’t go to bed anymore, I’m addicted. And the best of all is that it is like magic: I decide what I want to watch and when! All of this without any kind of “hard-media” (DVD, CD, Blu-Ray, SD card, USB…)

And then you have the iPod Touch. And the iPhone. Buy all the music that you want from your portable music device. No “hard-media” involved either. Seamless download straight to your iTunes library, in a couple of clicks (can we say click when it comes to a touch-screen interaction?) Okay, iTunes still needs some ironing with better bit rate and no DRM protection, but iTunes Plus is supposed to fix it.

I am not saying that Apple holds the only key to selling music, but they have a pretty good system in place. And they are not the only ones to believe that wireless is the way to go.

So, SanDisk, no thank you.

Now, Apple, if you could let me download music over the 3G network (I can download heavy files on Safari and Mail already, plus I pay a stiff price every month to use that supposedly faster network), fix the Remote App on the iPhone to control my TV so that I don’t have to hold my iPhone in the right hand and the white remote in the left hand, let me play music from my iPhone through my AirTunes speakers, and convince HBO and Showtime to make their TV series available on the iTunes Store the day after they air and not one year later, I swear that I will never ever again insert any kind of media in my hardwares. Except maybe if I decide to go to the video store to see if there is a cute guy wandering in the aisles.

In case you’ve been hiding all day: Google will launch a new browser today

02
Sep
08

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After keeping tech bloggers busy for Labor Day weekend, Google confirmed last night that it was about to launch a new browser, Chrome, based on Webkit, like Safari. Going very frontal with Microsoft for what is now the most crucial piece of software in a computer since we do more and more things on the web, from email, companies extranet, calendar, banking, social networking, spreadsheeting, word processing…

What’s gonna happen to Firefox if Google decides to pull the plug on supporting the Mozilla Fundation? Is the long tail of browsers long enough for Opera, OmniWeb, Flock, Safari with the arrival of this massive competitor? Expect highly integrated Google Services like Google Gears, a lot of Windows Blue® and hopefully, a browser reinvented from scratch, more adapted to what the web browser is today: an OS.

From Google’s official blog:

All of us at Google spend much of our time working inside a browser. We search, chat, email and collaborate in a browser. And in our spare time, we shop, bank, read news and keep in touch with friends — all using a browser. Because we spend so much time online, we began seriously thinking about what kind of browser could exist if we started from scratch and built on the best elements out there. We realized that the web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for web pages and applications, and that’s what we set out to build.

On the surface, we designed a browser window that is streamlined and simple. To most people, it isn’t the browser that matters. It’s only a tool to run the important stuff — the pages, sites and applications that make up the web. Like the classic Google homepage, Google Chrome is clean and fast. It gets out of your way and gets you where you want to go.

Under the hood, we were able to build the foundation of a browser that runs today’s complex web applications much better. By keeping each tab in an isolated “sandbox”, we were able to prevent one tab from crashing another and provide improved protection from rogue sites. We improved speed and responsiveness across the board. We also built a more powerful JavaScript engine, V8, to power the next generation of web applications that aren’t even possible in today’s browsers.

This is just the beginning — Google Chrome is far from done. We’re releasing this beta for Windows to start the broader discussion and hear from you as quickly as possible. We’re hard at work building versions for Mac and Linux too, and will continue to make it even faster and more robust.

We owe a great debt to many open source projects, and we’re committed to continuing on their path. We’ve used components from Apple’s WebKit and Mozilla’s Firefox, among others — and in that spirit, we are making all of our code open source as well. We hope to collaborate with the entire community to help drive the web forward.

In case you’ve been hiding all day: iPhone apps have landed!

10
Jul
08

iPhone apps have landed! Browse the (still) hidden catalog on iTunes by following this link!

Screens that I am likely to see multiple times a day, starting today:

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Remote. Control your iTunes with your iPhone. I can’t believe it took so long for Apple to make this. My old SonyEricsson T68i used to do this 5 years ago…

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Facebook. Not sure what the difference is with the browser-based version though.

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NetNewsWire. My RSS feeds synchronized on my Mac and my iPhone. Always something to read when you’re at a bar and your friend is going for a long bathroom break. Or you can also talk to that cute guy at the counter.

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Loopt. Which of your friends are around? Big Brother in your pocket.

I apologize in advance to my co-workers and client if I am not really focused on the photoshoot this weekend.

Cannes Lions escape from their cage!

22
Jun
08

Cannes Lions 2008

The Cannes Lions 2008 International Advertising Festival is over…
Gifted creatives are lining up at the airport and gossipping in the frequent flyer lounge…

The Media Grand Prix is a mix of mobile/digital, good old traditional advertising group workshops praise social media and interaction, outstanding online campaigns like ‘HBO voyeurs’ are awarded because they extend offline, media planning companies claim to produce branded entertainment, print campaigns include interactive mobile tags, design is finally officially a media, pure 30” tv ads are scoring more on youtube than on TV and the Film Grand Prix goes to viral movies like ‘Gorilla’ from Cadbury or Halo 3 sequel!

What is sure here in Cannes this year, is that nothing is sure anymore. Short lists and winners are troubling even to creatives used to this cultural mashup.

Communication is changing and so is the Cannes Lions festival. In this battle of creativity, countries and agencies that used to be award-winning machines are being left behind. This year, the real winner is the consumer! He finally gets what he wants: Great interactive branded entertainment across all media.

The Trendwatch does SxSW, Zuckerberg turns us wild

10
Mar
08

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Damon and I arrived in Austin, Texas, last Thursday to do our best to represent the Trendwatch Daily team and the Fullsix Group in THE Interactive Festival of the Year, SxSW (pronounced South by South West). It’s our first time here and we’re thrilled by the high quality of the speakers, from Jason Fried (Founder of 37 Signal) to Michael Lopp (Senior Engineering Manager at Apple). Topics are definitively super inspiring (Top 10 Lessons learned in e-commerce by Zappo’s CEO, Social Marketing Metrics Strategies…).

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The main event was expected to be the Mark Zuckerberg’s Keynote, CEO of Facebook, and we haven’t been disappointed. The auditorium was packed with a super-excited crowd, ready to listen to the 23-year-old billionaire speak about the social network site and the challenges encountered in the recent past (think NewsFeed, Beacon, Privacy, Openness…). But it didn’t go that well, because of a very weird dynamic between him and the over-friendly and egocentric interviewer, author and journalist Sarah Lacy. Questions asked were boring, and she was mainly interested about talking about herself and her upcoming book than trying to challenge Zuckerberg.

Members of the audience were quick to express their frustration, both online (Twitter and Meebo dedicated channel for SxSW) and in the room, someone shouting her “Ask interesting questions”, while even the young CEO was being annoyed by her self-oriented endless questions, answering with a mere : “OK”, “Sure” and finishing her with a “You have to ask questions”, since she kept telling uncomfortable stories about their first encounters. Which generated a huge cheer from the crowd, booing the famous journalist, forcing her to give up on the interview and, Digg-style, pass the microphone to the crowd for a (disappointingly) super short Q&A session where topics like data portability, application saturation and privacy finally got a chance to be discussed.

Tomorrow, on the menu: Going social now, Judo moves for defending your reputation online, and more taco/margaritas overdose. We’ll certainly come back to our respective offices with great topics to share with you here but also in the next issue of the Trendwatch Keynote. So stay tuned by subscribe to our RSS feed or our daily digest email for your inbox.

By the way, if you’re like my friend Sylvie who was waiting for the French version of Facebook, Sarah Lacy broke the secrecy and announced it in front of a shocked Zuckerberg that it would be released on Sunday night. Still not spotted on the site though.

If you’re in Austin and want to meet at one of the 20+ party tomorrow, leave a comment or drop us a line!

What happens in Vegas, stays (normally) in Vegas

06
Mar
08

Hard Rock Cafe ‘Memorabilia 2.0?
This is a live update from the Las Vegas Microsoft MIX’08.

Has Microsoft finally seen the (Silver) light?

In the huge lobby of the Venetian Hotel Casino eneryone gossips around the new Hard Rock ‘Memorabilia 2.0′ online tribute to rock culture…

Since 1971, Hard Rock has amassed more than 70,000 items, including historic instruments, wardrobe pieces, public records and other priceless objects displayed in locations around the world. The ‘Memorabilia’ collection spans everything from famous guitars played by Eric Clapton, Jimi Hendrix and The Edge, to the wicker settee where John Lennon penned many of his songs, to a pair of Buddy Holly’s eyeglasses, to the Beatles’ “Magical Mystery Tour” bus.

“Hard Rock was looking for innovative ways to allow more fans to experience the rock ‘n’ roll history it represents,” says Sean Dee, Hard Rock’s chief marketing officer. “But of course the Hard Rock Memorabilia is extremely valuable and difficult to move, so we wanted to find a more practical way to bring the collection to a broader audience around the world. With Silverlight, we were able to build an application that allows us to make our collection accessible and highly interactive for millions of fans worldwide.”

This silverlight powered website use the new SeaDragon technology to serves up high-resolution images of Hard Rock’s memorabilia and allows fans the ability to zoom in on tiny details.

“The user experience is turned upside-down,” says Vertigo design and development house CEO Scott Stanfield. “This was a big, big jump in terms of what we can create and offer to our clients and their users. We’re down to the grain of leather on somebody’s jacket or the individual wire wraps on the ‘E’ string of a guitar. You can see inside Buddy Holly’s glasses and see the inscription from the manufacturer.”

Sit back, relax, get silverlight 2.0 beta plugin and enjoy!

Starbucks shows millions of costumers some wireless love

11
Feb
08

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Two things I find insultingly expensive in life. The price of a subway ride in London (£4, or $7.79!!!) and the rates that you have to cough to connect your laptop to the internet in public places (think airports and Starbucks’ T-Mobile hot-spots plans). In my neighborhood, every single coffee shop has free wifi, which was a great way for those non-chain cafés to fight against the Seattle giant. But today, Starbucks and AT&T announced a new partnership that will offer “Starbucks Card holders up to two hours of free Wi-Fi service per day at Starbucks locations offering Wi-Fi access, while more than 12 million qualifying AT&T broadband and AT&T U-verse Internet customers will have unlimited free access to the Wi-Fi service.” (quoting AppleInsider)

Plus more than 5 million of its remote access services business customers, with plans to extend the benefits to its existing mobile phones subscribers. Plus the ongoing rollout free iTunes Wi-Fi Music Store access for users of Apple’s iPod touch, iPhone and other portables running iTunes.

Now if only they could replace all the chairs with some of the indispensable Hawaii Chairs featured below, I swear we’d shut down the NY offices to move into the closest Starbucks location!

(thanks Jon for sharing your 6-pack secret)

In Case You’ve Been Hiding All Day: Microsoft Offers To Acquire Yahoo!

01
Feb
08

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111,779,449 iPhones. 1,149,336 Hummers H3. Or 513 times the NY Mega Millions Jackpot. Excluding taxes. That’s what the guys in Redmond are willing to pay to absorb one of the first web monster in the 90s. I have nothing clever to say about this, I feel that 74% of the blog posts today were about this topic. Like What Would a Combined Microsoft-Yahoo Look Like? in TechCrunch. Or Robert Scoble’s view. This is exciting though. I bet that they’re not THAT happy about it in the Googleplex.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.