Tag Archives: immersive-games

Haze screenshot 01
Presently i find little time to play consoles, my Xbox is gathering dust and i have not brought a game for over a year. The microsite for the PS3 game “HAZE” a first-person shooter, has reignited a flame in my heart for gaming. The website not only looks visually amazing but is a online game in its own right. The combination of powerful visuals and mind blowing sound made my heart pulsate. Like all good websites i found myself losing all perspective of time, not noticing a crowd of work colleges looking over my shoulder as i explored the site.
Haze screenshot  02
Haze screenshot 03
If the British weather continues in the same mood, i think i could be tempted to splash the cash and find my inner gamer again.

Like most middle-aged men I like football, computer games, and scantily clad women. The new campaign site for Coke Zero manages to combine all three in a rich, immersive online gaming experience that’s as addictive as the drink itself.cokezero_02.jpgcokezero_03.jpg

By trying to tap into the Carlsberg/Lynx audience (guys like myself, and those a lot younger), Coke have developed ‘Football as it should be’. The aim of the game is to help some lucky guy get to the Coke Zero lounge before the big game starts. Based over four levels, all of which combine brilliant video execution, multiple interaction methods and a trio of beautiful women to aid you in your challenges. These include jumping bridges, breaking down walls with a dragon ball and kick-ups with a ball of fire.

The visual execution is a cross between Quentin Tarantino’s Bullet Proof and a Bruce Lee movie – dark and full of texture. Just like a good film, the site is well paced, well structured and rewards the user throughout. It demonstrates clearly how broadband is giving big brands the opportunity to engage with the gaming audience. Where once they were limited to in-game advertising, now they’re able to create and own the experience.

Richard Pittham
Sixandco Group Brand Experience Director, London


I’m warning you, DO NOT FOLLOW THE LINK or you’ll end up wasting all the precious time that you had planned to use to catch up with all the emails waiting in your inbox, that piled up there during the Holidays break. The Oceanic Airlines site just got updated.

Oh and the Trendwatch teams joins me to wish you a beautiful and successful 2008. If you need help with #2, maybe we can help?