Tag Archive for 'genographic'

I Don’t Know Where I’m Going, But I Sure Know Where I Came From

14
Jan
08

Genographic
Last Christmas, we where wondering what should we give our mom. She’s always been interested in Genealogy and family, and although she isn’t computer savvy, she’s been exploring the web for a couple of years now. So we thought it would be great to offer her a National Geographic Genographic Kit. And boy, she was thrilled!
Basically, what they do is they ship you a kit for you to collect a DNA sample and then send it back to the lab. Yes, you can make believe you’re with CSI Miami eheh… A few weeks later, they supply you with your DNA heritage, the origins of your peers since the beginning of mankind in Africa, tracing all the migratory routes in a time line that leads to who you are and where you are today.
The Genographic project is a research partnership of National Geographic and IBM. Besides this project – the largest, trustworthy, research oriented – there is an emerging market for other more commercial-oriented companies.

DNA testing has become a very powerful tool for individuals to discover their past and is becoming one of the fastest growing hobbies in North America and Europe.

Here people have the available resources to cost their own $150 experiment, while helping fund a much larger project: the understanding of the genetic diversity of mankind.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.