Absolut Vodka hires Kanye West and gets the infomercial treatment.
The Internet is listening: Netflix will keep profiles up. Why did they even want to take them down in the first place when every single site tries to become a social network?
One day, someone smart in an ad agency will use the Image Fulgurator for one of their client and receive a Cannes Lion. As described by Mr Kottke:
The Image Fulgurator is an ingenious device that detects the flash from nearby cameras and quickly inserts a message onto whatever is being photographed so that it shows up in any photos being taken.
And finally, a useful information today: Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. At last, your flash micro-sites won’t be ignored by the giant crawler!
Like most middle-aged men I like football, computer games, and scantily clad women. The new campaign site for Coke Zero manages to combine all three in a rich, immersive online gaming experience that’s as addictive as the drink itself.
By trying to tap into the Carlsberg/Lynx audience (guys like myself, and those a lot younger), Coke have developed ‘Football as it should be’. The aim of the game is to help some lucky guy get to the Coke Zero lounge before the big game starts. Based over four levels, all of which combine brilliant video execution, multiple interaction methods and a trio of beautiful women to aid you in your challenges. These include jumping bridges, breaking down walls with a dragon ball and kick-ups with a ball of fire.
The visual execution is a cross between Quentin Tarantino’s Bullet Proof and a Bruce Lee movie – dark and full of texture. Just like a good film, the site is well paced, well structured and rewards the user throughout. It demonstrates clearly how broadband is giving big brands the opportunity to engage with the gaming audience. Where once they were limited to in-game advertising, now they’re able to create and own the experience.
Richard Pittham
Sixandco Group Brand Experience Director, London
You’d better get used to those sponsor-friendly messages in your video-games. With the success of the Wii and social games like Guitar Hero, Rock Band, Rayman Raving Rabbids (my personal favorite), US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012. Free web-based game will apparently get the biggest slice of the pie.
More Papervision 3D love! An impressive site developed for Red Bull using this technology. Step 1: create the fuselage of your plane, choosing the best material and designing the most aerodynamic shapes. Step 2: Play with brushes and collage to personalize it. Step 3: the Crash-Test. Fly your plane above the water, and cover as much distance as possible, collecting cans of Red Bull to refuel, showing-off some acrobatic maneuvers and avoiding obstacles and crosswinds.
When done, you can park your aircraft in the hangar, and fine-tune it before taking it on another bumpy ride. Oh and it’s been voted Site of the Month at FWA.
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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