Tag Archive for 'flickr'

“Small” improvements, great opportunities

27
Aug
08

New features in YouTube and Flickr enhance user experience and open new possibilities for advertisers.

In YouTube, for instance, now we can create stories with multiple plot choices, just like Samsung Canada did in a brilliant way (see above clip). Hats off for them for pioneering!

In Flickr, adding notes to pictures is pretty easy, and now advertisers can scan photo streams in search of images featuring their products, thus enhancing product placement and providing info on those products, prices and links to specific company website areas about that specific product, one step away from conversion!

So, it’s time to rewrite the chapter on online advertising. Now we all can explore the possibility of having still or filmed interactive catalogs on at least these two major Internet properties.

digital brand love

27
Mar
08

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User Generated Content, in particular User Generated Advertising, is very important to brands. But only a few of them are aware of this and take advantage of the feedback and spontaneous expressions of the consumer’s viewpoint.

This is an era of change; the people now have the means and the power to stand up as a consumer through popular networks like Flickr and YouTube. Users make efforts to gain popularity and the recognition of their peers.

Yet, only a small number of brands and advertising campaigns have the power to make users interact with then. These enjoy playing with them, and they experiment true engagement that can output material that ranges from homage to satire. There’s lots of brilliant User Generated Content, but only a few privileged brands benefit from what is, in my opinion, this ultimate marketing nirvana – true brand engagement via User Generated Advertising.

I remember as a kid sometimes I used to draw logos of my favorite brands during classes. Logos of Nike, Le Coq Sportif… (it was really huge back then). In a way, those where my brands and they belonged to me.

Yes, I believe brands do become part of our lives and part of what we are. Today you could feel Lacoste, tomorrow you can look Levi’s.
To have a user taking his time to create a video or taking a photo dedicated to your brand is just too good. Unlike co-creation, these are priceless expressions of spontaneous real-life brand love.

Library of Congress’ Photographic Archive, on Flickr, For You To Tag

18
Jan
08

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Library of Congress’ vast photographic archive, on Flickr, for you to tag:

There are two main aims to The Commons project, starting with the pilot: firstly, to increase exposure to the amazing content currently held in the public collections of civic institutions around the world, and secondly, to facilitate the collection of general knowledge about these collections, with the hope that this information can feed back into the catalogues, making them richer and easier to search.

In Flickr’s blog.

Picture above, Dr. Schreiber of San Augustine giving a typhoid innoculation at a rural school, San Augustine County, Texas .

Probably The Last Post of the Year but Probably the Most Useful

21
Dec
07

Been too busy at work lately to even consider hitting the sidewalk in search of some well-deserved christmas gifts for your loved ones? You’ve been so active on Facebook that you didn’t bother ordering everything on amazon to avoid the holidays craze in the brick-and-mortar stores (wow, that expression sounds so pre-1st-internet-bubble)?

I hear you, I’m in the exact same position. I could blame the American Santa Claus for my Godson but I’m not sure that the excuse will work for anyone else on my list.

OK, no time to waste, here is a quick list of last minute gift ideas:

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Borders developed a really awesome tool to help you in your selection. A very playful microsite that I highly encourage you to browse, even just out of curiosity, especially if you look for ideas to develop a new diagnostic for your site. You’ll be offered a selection of books, DVDs and CDs according to the recipient’s tastes and habits. Thanks Paul for the tip.

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Thirty years on this planet and I still don’t understand why women are so crazy about expensive jewels when they could save the money and do something else like travel or buy cupcakes everyday. But hey, if you want to spend you hard-earned pesos on rocks, head to Gordon’s Gift Finder, answer few questions like “Is she a party animal?” or “Is she Mac or PC?” and you’ll be presented with a selection of shiny things that will make her feel special and you relieved.

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You probably know Etsy for their crochet blankets and über-personalized cushions that make great wedding gifts, handmade by independent artists all over the world, but were you aware that they offer a directory of their local stores from Hoboken to Aberdeen, Lisbon to Lyon? Check it out, if you’re into kawai arts and crafts.

Don’t order the items listed below online, I doubt that Santa will be delivered on time. But I’m sure you can find them somewhere in your city. Don’t blame me, you had to think about it before!

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USB Mix Tape: Mixing yesterday’s packaging with today’s technology, make someone you love a mix tape.

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Emoticon Magnet Set: Because their fridge can be in a bad mood too.

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QuikPod Pro Handheld Tripod: Help them improve those Facebook pictures by losing the double chin.

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Domo’s USB key: For the cute geek in your life.

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Eye-Fi SD Card: It is almost 2008 for God’s sake, who needs cables and computers to upload pictures on flickr and facebook?

Too late already, the gift opening is in less than one hour? I see two options:
1/ You’re screwed.
2/ You buy something online that doesn’t need to be wrapped. A card would be nice though:

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Your friend is a photo enthusiast and you buy him a one year subscription to the best photo site on the planet: flickr

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For the serious music fan, a subscription to eMusic, the #2 online music store behind iTunes but #1 in my heart, with the best selection of indie but not obscure bands and labels for a monthly flat fee, for up to 30% of the price of your regular price, and with no DRM. They have Arcade Fire, Jens Lekman, Spoon, The National, Of Montréal, Pink Floyd, Johnnie Cash, Cat Power…

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And if on top of being late, you’re also cheap, well, you still have the Facebook’s Free Gift option. But beware of retaliation next year.

More ideas on Coolhunting and NotCot. Good luck and Happy Holidays, we’ll be back on January 3rd. Hopefully chocolate truffles and champagne will have disappeared from our body by then and we’ll have taken the resolution to spend less time on Facebook. One can dream.

UGC gets professional print

06
Dec
07

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Christmas is coming and like many Internet addicts you are desperately searching the web for presents. Some say it is nice to go out for christmas shopping. Christmas shopping is also a fun thing to do from your computer.

Anyway, out in the street or online, finding presents that reflect your personality is always a challenge (picking out of amazon dads top 10 was never trendy …).

There is so much content available online from you and your friends: Why not use that content to do something original?

This year has seen many new services show up that allow you to turn digital content into physical form. The idea is not new: online photo printing is an old story, but the possibilities are expanding.

Have you yet started a moo cards collection? Get some funny pics and turn them into lovely, high quality, original cards.

Remember that photo book that you bought last year for your parents and that is still unwrapped? Start iPhoto ‘08 on your Mac and under a few hours you will be ordering your own “nice book” (allow a few weeks for delivery). Dont own iWork ‘08? Blurb is available for PC and Mac.

If you do not want to spend that time working on your own book, Lulu will let you search through user uploaded books and buy them (self-publishing).

Just give me a way to publish my Google Sketch Up 3D creation and I will give you a wonderful christmas!

My Bedroom 2.0

14
Nov
07

Chumby
Have you met my rabbit? It can tell me when I have new emails, read them out lout, play internet radios, etc. I thought that was cool.

Then I met Chumby. A true 21st century alarm clock, so much better than the previous one: It is completely open source, connects to my home network, has a wide touch screen and not only will it display weather forecasts, flickr pictures, my facebook status, and give me a few chuck norris facts; I can also customize it with my own widgets. All I need, is a little flash lite knowledge to write my own widgets.

Those new devices are slowly erasing the line between “being connected” and “being offline”. What took a computer yesterday, can now be done with an alarm clock and tomorrow with a fridge or a table.

Now I wonder, what smart services do we expect in the 5 minutes between alarm ringing and actually leaving bed?

Move n Share – Blogging everywhere

01
Oct
07

With the development of blogs, social networks and IM, everybody wants to tell the rest of the world what he is doing right now. Everybody is twitting, blogging, sending pictures to Flickr, but when you are on the move there’s no better tool to communicate, than your mobile phone.

I bet that your mobile phone, is always in your pocket, always on, ready to send or receive a phone call, so why not use it to communicate the web 2.0 way?
Applications like Nokia life blog, fring and Shozu let you stay in touch all the time.

Imagine :

  • just send pictures taken with your mobile phone to Flickr and the integrated GPS will geo-tag them so that they appear on a google map directly where it was taken, now your network will be able to know where you were without opening a world atlas …
  • Livecast to your blog or directly to youTube from your mobile the concert you are attending using Pocket Caster: all your friends who can’t attend will be happy (or jealous)…
  • Twitt your friends directly from your mobile using fring, so you can let everybody know that the family dinner was terrible (hoping your mum isn’t reading your twitter page) …

This is just one more example of smart convergence: use every device for what it does best. Mobile just happens to be the best way to contribute to your web 2.0 life.
Mobile is not limited to contribution: if you don’t think it’s possible to waste as much time on social networks from a phone as you do from a computer, maybe it is time you try Facebook on iPhone.

Bruno Galice – Thomas Sarlandie

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The NY Times has a piece about people creating their dream house in Second Life to compensate for the crappy one they have in their First Life. Followed by a fascinating invitation to readers to share why they use online Social Networks. What about you, why are you on MySpace, Flickr, LinkedIn, Vimeo…?

(Is making your friends jealous with your pictures of the Daft Punk show in Coney Island a good reason enough?)

By olivier PEYRE [FullSIX USA], Comments



The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.