Looking at what’s gonna happen tomorrow on a daily (yeah, right!) basis is exhausting. Sometimes it is good to look back and those sites that, few years ago, set new standards in terms of design, interface, interaction, technology…
A recent email thread brought back the memory of dontclick.it, a site that studies (or shall I say studied?) how users react when they are forced to lose their habit of clicking: no mouse button is required, just roll-overs. In case you’re too young to have heard about it (it was in 2005…), don’t miss it. And if you know it already, I swear it’s worth re-visiting, it hasn’t aged a bit, unlike, hum, hum…
What about you? Tell us in the comments what your favorite grandpas of the internet age are!
Remember that box that J. J. Abrams was given by his granddad years ago and that he still hasn’t open? Well, I guess that he’s not the only one to think that it’s more fun to not know what you’re getting.
1/ SHARP’s LIFE CHANGING BOX
A Facebook application that installs a box on your profile with a mysterious content (contest being over, the app seems to be down). Participants win what’s hidden in the box. Among the prizes already given away, some Home Theatre systems, AQUOS LCD screens, trips to Japan, tickets to the Yankees games… The promo micro site is still up, and very neat, with videos, 3D and smart animations.
2/ SOMETHING STORE
You don’t like to take decisions but you get feverish when you click on the Place Order button? You have to spend ten bucks at your office’s Secret Santa event but couldn’t care less about what you’re gonna get your co-workers? Or you just like the excitement of waiting for the sexy UPS guy but don’t really have anything you want to buy? Something Store has something for you. All you have to do is click on the Buy Now, give delivery and payment details, and for $10 including shipping, you get something. From an iPod to clear lenses goggles, from a designer jeans to a USB mug warmer, anything can wait for you seven days later on your doorstep.
It will definitely be more difficult to make the difference between real reality or fake reality in the few next month. Watch this other amazing example of « enhanced reality », thanks to a new techno of parallel tracking and mapping on live videos.
Imagine all the next applications we will have in stores, website etc… in the immediate future…
The TrendWatch:
The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.
We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.
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