Tag Archives: development


Well, not exactly now, but sometimes this fall. I know one of my client who’s gonna freak out.

PS: Illustration above not super accurate since it’s just a Photoshopped screenshot of a Facebook Fan page Fullsix US realized for L’Oréal Professionnel, that I roughly pasted into an iPhone. Just an excuse for a bit of self-promotion: we’re pretty good at developing Facebook applications so if you need one or if you want to develop an advanced Fan page but don’t really know how to, drop us a line!

I’m working on a post to share with you what I’ve learned from Jason Fried at SxSW, but since it might take longer than expected, I’ll start with this image by Erik Burke that summarizes the overall idea:


We’re working in the NY office on a great cosmetic brand’s eShop site with some 2.0 components, and we’re trying to constantly follow Jason’s tip: question every single element on every single page. Everything that’s on it has to have a purpose, an added-value for the user. Otherwise it’s counter-productive and that superfluous item should be removed.

Sounds simple and obvious, but it’s not that easy. Old reflexes are pretty hard to get rid of.

Created by Carlos Ulloa Matesanz, Ralph Hauwert, and John Grden. Papervision3D is a open-source 3D engine for flash, that allows developers to change the position, size and rotation of a sprite on its X, Y and Z coordinates.

The results and possibilities for this technology are truly amazing, a website is no-longer a flat canvas but can be transformed in to a rich 3d environment. Recent updates to the engine allows developers to uses triangle tessellation to distort textures and render complex objects in real 3D.

The most exciting area to Papervision3D is the ability to embed video into a 3D environment. Could this open-source technology transform the way established traditional medias allow consumers to view their content. Combing Papervision3D and a 360 degree camera can already achieve amazing immersive video allowing us to take control of the camera and become a character in the environment.

One week into 2008, we thought that it would be interesting to make a 100% subjective list of the 10 things that shaped our digital landscape for 2007. So the team at Trendwatch Daily went post-fishing last weekend to celebrate our 6-month anniversary and this is what we came back with, in chronological order.

A new form of stress born from the over-exposure to too many sources of entertainment at once.

Design Class #1: The Homepage
It’s very often the 1st impression that users get from your site, so you’d better get it right the first time!

Never Ending Friending. Just not with a TV-set.
Understanding the shift in media consumption: it’s all about Return on Involvement.

Social Networking Profiling Part 1 – The Consumers
A typology of the SN users to better understand users and consumers.

Branding in an age of User-Driven Innovation and P2P Production
What are the consequences when individual and communities become more productive than profit-seeking companies?

Mobile and developing countries: Mobile and developing countries
Because you can’t find a Starbucks with Wi-Fi in Nigeria.

Facebook Redefines Privacy
Probably one of the biggest PR screw-up of the year.

The Slow Death of Campaign Microsites?
Social Networks taking over, is there still room for those dedicated mini-sites?

Virtual World theft just got real
The line becomes very blurry between first and second life.

Google’s rule: don’t waste time debating
Or how to reduce development costs and pointless meetings.

Up for grabs in 2008: the coming 2008 dot-com crash, Wall Street gets frustrated with Google, Nintendo banks on fitness, smartphones become mainstream, online social networks grab more ads $ and integrate hi-def video.

And you, what’s in your crystal ball for 2008?

(post written with Manuel Faisco)