Tag Archive for 'design'

Robotic Photoshopping drives last nail into coffin of reality

07
Oct
09

With the release of Photosketch, an open source project developed by a group of Chinese students, any computer will suddenly be able to make Photoshop-like image collages better than me. And it’ll do it with only the slightest human intervention.

The operation is simple. You open Photosketch, draw a primitive doodle showing the basic location of objects you want in your composite, describe the objects in captions, and sit back. Photosketch automatically does the photo research, cutting out, arranging and color correction for you. The result is surprisingly decent:

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At last, no hypothesized scene of animal versus helicopter carnage will go unrealized.

The implications of this fact (aside from being AWESOME) are surprisingly profound.

As image manipulation becomes increasingly democratized, anybody with a computer will be able to make convincing, simulated photographs with the click of a button. The effect will be a radical change to the economy of images: Suddenly, all pictures, no matter how casually snapped, will be fair game for fakery.

This is already apparent in many of the examples that the developers show. The scenes they depict are almost laughably mundane — a woman throwing a Frisbee to a dog, or a wedding photo on a beach.

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This sense of the mundane, ironically, is what’s really weird about this. Previously, time and difficulty (the arduous hours I’ve spent tracing the Photoshop pen tool around objects) made it prohibitively hard to use — especially toward prosaic ends. No longer.

Making subtle adjustments to the content of a photo — or hell, adding a shark — will be as commonplace as the ubiquitous iPhone apps that add “film-like” filters to stills. Inevitably, a mobile version of Photosketch will multiply this effect.

Will the little faith we still have in pictures to depict some semblance of objective reality fall away entirely, as on-the-fly, automated image manipulation becomes more sophisticated?

Perhaps more interestingly, what does this mean for memory (both personal and historical), given that photos are largely constitutive of what events we remember, and how we remember them? In a sense, Photosketch proposes a kind of “augmented memory” in which fictional objects and scenarios can be effectively overlaid onto records of our day-to-day histories.

Even as this technology threatens to baffle the historian, it may prove an aid to the futurist: I propose that a computer program be developed to create an endless series of composites based on random parameters. Inevitably, such a program would begin to create images that precisely depict future events. It could be the job of a specialized surveillance analyst to decipher which of the simulated events are likely to occur.

Here’s a video of the thing in action:

PhotoSketch: Internet Image Montage from Tao Chen on Vimeo.

MORE TROPICANA: Sales Plunge 20% Post-Rebranding

06
Apr
09

Now that the numbers are out, it’s clear why PepsiCo’s Tropicana moved as fast as it did. According to Information Resources Inc., unit sales dropped 20%, while dollar sales decreased 19%, or roughly $33 million, to $137 million between Jan. 1 and Feb. 22. Moreover, several of Tropicana’s competitors appear to have benefited from the misstep, notably Minute Maid, Florida’s Natural and Tree Ripe. Varieties within each of those brands posted double-digit unit sales increases during the period. Private-label products also saw an increase during the period, in keeping with broader trends in the food and beverage space.

@AdAge

Good design might not increase your sales when you’re a mass-market brand, but bad design certainly has an impact!

Jakob says “design Mega Drop-Down Navigation Menus”

25
Mar
09

Jakob Nielsen is our favorite web design usability Guru and when Jakob says, we do implement his learnings in our latest products. Yes, we all love to Think Big and thanks to his study our designers will have a lot of fun making big and more enjoyable menus.

Based on the study, Mega drop-downs overcome regular drop-downs. What are their characteristics?
* Big, two-dimensional panels divided into groups of navigation options
* Navigation choices structured through layout, typography, and (sometimes) icons
* Everything visible at once — no scrolling
* Vertical or horizontal form factors when activated from top navigation bars; when activated from left-hand navigation, they might appear as mega fly-outs.

Have you ever noticed the Facebookesque labels on the New York Times pictures

26
Feb
09

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Pretty cool adaptation of one of the best Facebook feature, showing you who is who on a group image. Awesome. Is that brand new as in today or am I blinded by so much innovation on the Grey Lady’s site?

I’m a sucker for simple, elegant, interactive storytelling

26
Feb
09

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And GE just did a great job at explaining me their Smart Grid, with a very neatly executed flash site, voted Site of the Month by TheFWA. Interactive stories, great 3D infographics, and even some webcam fun as shown below:

Consumers: 1 – Tropicana: 1 (minus a few million dollars)

23
Feb
09

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Few weeks ago, Pepsico introduced new packagings and logos for Pepsi and Tropicana. Both rapidly became everyone’s favorite topic of conversation, but everyone agreed to say that both were a failure. Let’s focus on the Tropicana one, since so much has been said already about the Pepsi “smiley-faces” logos. As you can notice in the image above, the new packs all looked the same and had a very generic-looking design, removing the “tropic” and “juicy” away from the brand. Consumers were confused in the supermarket aisles: the shelves looked stuffed with OJ packs from Russia circa 1994, making it was impossible to make the difference between the different flavors.

So Tropicana fans rebelled. Mainly online: Twitter, Facebook groups, emails… And Pepsico announced today that they would roll back to the old warmer packagings:

Neil Campbell, president at Tropicana North America in Chicago, part of PepsiCo Americas Beverages, acknowledged that consumers can communicate with marketers “more readily and more quickly” than ever. “For companies that put consumers at the center of what they do,” he said, “it’s a good thing.”

I wouldn’t like to be the agency that worked on the re-branding…

Read more about this in the New York Times ›

Another Nail in the Coffin of the Paper Version of the New York Times

14
Feb
09

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When the best newspaper in the world gives the key to their online platform to a bunch of geniuses, you get things like the Article Skimmer. Some kind of mix between a homepage and an RSS feed reader. Hit space or down arrow to browse next section, press on shift when hovering over an article to see it larger.

NY Mag had an article a couple of weeks ago about the guys behind the online lab of the Gray Lady well worth reading.

Bookmark: Ecommr, a collection of interface and design elements from ecommerce sites

21
Nov
08

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How come I never heard about them before kottke’s post? The site still needs to grow its database, but I love the idea!

Screenshot: Brazilians know how to have fun (SFW)

21
Nov
08

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Awesome idea for Volkswagen Brazil, a site composed by human beings. Literally. It’s a bit long to load but it’s absolutely worth the wait. When I saw the violon player in the top right corner, I was thinking: “If I click on the guy and the music switches off, they are genius”. I’ll let you find out…

They even shared the making-of on The Trendwatch team’s favorite video-sharing site: Vimeo. One extra point for that!

Spotted by brandflakesforbreakfast.

Fullsix NY is looking to hire a very talented Web Designer / Jr Art Director

18
Aug
08

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(dog is not part of the package)

Dear Readers, as our client portfolio grows, we are looking for a talented, eager-to-succeed-and-to-learn, hard-working Web Designer who understands the challenges of marketing in the digital age we live in.

THINGS THAT YOU WOULD DO:
• Conceive & design web platform, from websites to Social Network profile pages, web applications, newsletters…
• Work closely with creative & development teams to assure high-quality delivery on time & on budget
• Participate in brainstorming sessions
• Report to an Art Director and a Creative Director
• Present work internally and to the client

OR, IN A ONE-LINER:
Design things that we will be proud to present to our clients!

Follow this link to learn about benefits and how to apply.

Alternatively, if you know anyone in the NY area that would be a great match, please forward! Thanks!




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.