I’m working on a post to share with you what I’ve learned from Jason Fried at SxSW, but since it might take longer than expected, I’ll start with this image by Erik Burke that summarizes the overall idea:
We’re working in the NY office on a great cosmetic brand’s eShop site with some 2.0 components, and we’re trying to constantly follow Jason’s tip: question every single element on every single page. Everything that’s on it has to have a purpose, an added-value for the user. Otherwise it’s counter-productive and that superfluous item should be removed.
Sounds simple and obvious, but it’s not that easy. Old reflexes are pretty hard to get rid of.
The links, just the plain bare links, because you’re not the only one who wants to leave the office earlier today!!!
- The guys at Fullsix Portugal have a big big heart. Check out their awesome Christmas card.
- What’s the link between frozen peas and cancer?
- Broadcast your Facebook status as RSS to use in your tumbler or anywhere else.
- Dove works with screenwriter Judith Thompson on a play called “Body and Soul” which questions the perception of beauty and aging in our society.
- What would happen if Burger King took the Whopper off their menu? An amazing piece of viral advertising.
- Garnier pretends not to support anymore the fake TV show they were sponsoring. I can’t tell if it’s funny or lame. But at least they’re trying!
- P&G gets personal to fight age-old problem of aging with Reflect.com
- Too much information? Ignore it says the New York Times
- Study: 59% Of Teens Create Content Online.
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