http://www.thetrendwatch.com A daily serving of new media strategies, marketing concepts and designs that caught our attention. Thu, 02 Sep 2010 18:35:32 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.thetrendwatch.com/2009/10/07/nivea-cosmetics-revealed-in-paris/ http://www.thetrendwatch.com/2009/10/07/nivea-cosmetics-revealed-in-paris/#comments Wed, 07 Oct 2009 14:05:52 +0000 becky POWER [FullSIX Paris] http://www.thetrendwatch.com/?p=4273 When I saw this Nivea ad (from Draftfcb) I thought it was pretty cheesy. But the response from people walking past was really positive – they were standing and watching it for ages and saying ‘Wow’ a lot. I don’t know if that’s because there isn’t a lot of bespoke outdoor in Paris yet or just because, sometimes, cheesy works.

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