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	<title>The TrendWatch &#187; concept</title>
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		<title>Thinking inside the box</title>
		<link>http://www.thetrendwatch.com/2008/07/23/thinking-inside-the-box/</link>
		<comments>http://www.thetrendwatch.com/2008/07/23/thinking-inside-the-box/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 00:37:54 +0000</pubDate>
		<dc:creator>olivier PEYRE [FullSIX USA]</dc:creator>
				<category><![CDATA[trendwatch]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[experiment]]></category>
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		<description><![CDATA[Remember that box that J. J. Abrams was given by his granddad years ago and that he still hasn&#8217;t open?  Well, I guess that he&#8217;s not the only one to think that it&#8217;s more fun to not know what you&#8217;re getting.  1/ SHARP&#8217;s LIFE CHANGING BOX  A Facebook application that installs a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.thetrendwatch.com/2008/01/10/the-power-of-mystery-a-fascinating-talk-by-the-guy-who-created-lost/" >Remember that box</a> that J. J. Abrams was given by his granddad years ago and that he still hasn&#8217;t open?  Well, I guess that he&#8217;s not the only one to think that it&#8217;s more fun to not know what you&#8217;re getting.  1/ SHARP&#8217;s LIFE CHANGING BOX <img src="http://www.thetrendwatch.com/blog/wp-content/uploads/2008/07/sharp.jpg" alt="sharp.jpg" /> A <a target="_blank" href="http://www.facebook.com/install.php?api_key=99551b39f2041dbb734b4edc9768b9f2&amp;v=1.0" >Facebook application</a> that installs a box on your profile with a mysterious content (contest being over, the app seems to be down).  Participants win what&#8217;s hidden in the box. Among the prizes <a target="_blank" href="http://apps.facebook.com/lifechangingbox/setup" >already given away</a>, some Home Theatre systems, AQUOS LCD screens, trips to Japan, tickets to the Yankees games&#8230;  The <a target="_blank" href="http://www.lifechangingbox.com/" >promo micro site is still up</a>, and very neat, with videos, 3D and smart animations.  2/ SOMETHING STORE <img src="http://www.thetrendwatch.com/blog/wp-content/uploads/2008/07/something.jpg" alt="something.jpg" /> You don&#8217;t like to take decisions but you get feverish when you click on the Place Order button?  You have to spend ten bucks at your office&#8217;s Secret Santa event but couldn&#8217;t care less about what you&#8217;re gonna get your co-workers?  Or you just like the excitement of waiting for the sexy UPS guy but don&#8217;t really have anything you want to buy? Something Store has something for you.  All you have to do is click on the <a target="_blank" href="http://www.somethingstore.com/getyoursomething.html" >Buy Now</a>, give delivery and payment details, and for $10 including shipping, you get <em>something</em>. <a target="_blank" href="http://www.somethingstore.com/somethingtracker.html" >From an iPod to clear lenses goggles, from a designer jeans to a USB mug warmer</a>, anything can wait for you seven days later on your doorstep.</p>
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