Multi-touch screen that can be used by many users at the same time, RFID to recognize registrants and deliver personalized information based on their profile. This looks awesome. I wanna play with it. Is it too late to register for the Cannes Festival???
PS: SXSW organizers, you’d better be working on something like that for next year festival!
Tip hat: Thanks Devrin!
Absolut Vodka hires Kanye West and gets the infomercial treatment.
The Internet is listening: Netflix will keep profiles up. Why did they even want to take them down in the first place when every single site tries to become a social network?
One day, someone smart in an ad agency will use the Image Fulgurator for one of their client and receive a Cannes Lion. As described by Mr Kottke:
The Image Fulgurator is an ingenious device that detects the flash from nearby cameras and quickly inserts a message onto whatever is being photographed so that it shows up in any photos being taken.
Bored at work? Still playing that penguin launched circa 2004? Update your bookmarks and try the Hedgehog Launch. Every-one talks about it.
And finally, a useful information today: Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. At last, your flash micro-sites won’t be ignored by the giant crawler!
The Cannes Lions 2008 International Advertising Festival is over…
Gifted creatives are lining up at the airport and gossipping in the frequent flyer lounge…
The Media Grand Prix is a mix of mobile/digital, good old traditional advertising group workshops praise social media and interaction, outstanding online campaigns like ‘HBO voyeurs’ are awarded because they extend offline, media planning companies claim to produce branded entertainment, print campaigns include interactive mobile tags, design is finally officially a media, pure 30” tv ads are scoring more on youtube than on TV and the Film Grand Prix goes to viral movies like ‘Gorilla’ from Cadbury or Halo 3 sequel!
What is sure here in Cannes this year, is that nothing is sure anymore. Short lists and winners are troubling even to creatives used to this cultural mashup.
Communication is changing and so is the Cannes Lions festival. In this battle of creativity, countries and agencies that used to be award-winning machines are being left behind. This year, the real winner is the consumer! He finally gets what he wants: Great interactive branded entertainment across all media.
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