Tag Archive for 'blog'

In year 2009: clean your bookmarks, keep only the best blogs for marketers

09
Jan
09

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By kevin VILLERT [FullSIX USA]
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bookmark

If you are like me, you must be a crazy “bookmarker”. Everyday you come by an interesting article and you think you will read it later. But today your del.icio.us account is overflowing with useless information and your Google Reader is also full of RSS feeds that you don’t even read.

So as part of your 2009 resolutions, you wish to know “what are the most useful blogs I can read on a daily-basis” and find stimulating information while you take a break in front of your computer.
After lots of reading and investigations, here is a list of must-have. If you find something that is worth to be listed, feel free to comment.

Praticle e-commerce
Useful information and inspiration for your ecommerce site.

Dimbulb
The only relevant Advertising critic

Smashing Magazine and Mashable
For Internet geeks ;)

Blog Maverick and Zappos CEO’s blog
If you need advices from the best entrepreneurs.

The Consumerist
The consumer’s spokesperson.

TechCrunch
Tech news.

Seth Godin’s blog, Copyblogger, Duct Tape and AdverGirl
You want to sharpen your marketing knowledge: here you go.

It’s pretty slow in your office this week? Perfect!

29
Dec
08

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By olivier PEYRE [FullSIX USA]
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Take advantage of it. Open that todo list that you’ve been feeding a lot this year but rarely checked things off of it. Clean up your Address Book, renew your subscriptions to those magazines that expired months ago, sex up your budget excel template, reply to unanswered comments on your brand’s Facebook wall or corporate blog, send a Happy Holidays email to those unsung heroes that helped you go through 2008 successfully, especially the ones that saved your a** on diverse occasions, take your team out for lunch, create a twitter account, activate your Google RSS reader, read those articles you’ve been bookmarking for later, write few blog posts ahead so that you don’t remain silent when everyone’s back and you have too much work to blog…

And most importantly, start thinking about which goals you want to set for yourself for 2009, business or personal objectives that you want to have accomplished by the end of next year.

Today is the perfect day to do so.

Beauty blogs don’t have to be boring

07
Nov
08

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By clare CAMP [SixandCo London]
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Blogger screenshot
We’re all au fait with the phenomenon that is blogging and more recently the debate that genuine bloggers are being replaced by companies falsely representing themselves. While carrying out some recent research for the top (as well as genuine) UK beauty bloggers I was surprised to come across so many uninspired sites featuring the same products, the same girly girly-tone and the same images of cupcakes and flowers.

However among the beauty blogging community there are a few gems. People who write with passion and energy, people that make you want to read their whole site from back to front.

Bloggers who truly love their subject matter stand out by a mile. However putting talented, passionate bloggers aside, here are some amusing articles I thought you’d all enjoy:

How not to look fat in a dress
Fed up with getting it wrong? Frustrated looking back at pictures of you looking drab, dreary and worst of all, lardy? This handy article illustrates 16 foolproof tips to herald the end of the frock faux-pas.

How to cope with a freezing office
Suffer from pneumonia-inducing air con in your place of work? Check out shefinds.com’s essential survival tips.

False eyelashes for men!
Boys this one’s for you! The craze in mancake (male make-up) has reached all new levels with Eylure releasing their Natural Lashes for men.

Don’t forget the SHARE button on your site

16
Sep
08

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By olivier PEYRE [FullSIX USA]
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Forrester Research has been working on a study that provides some really interesting statistics around how people share content found on the web. OK, the results could be a bit biased since it was done in partnership with ShareThis, one of the biggest tools out there to share things online:

    – Email is still primary channel for sharing – 69% of adults cite email as the primary source of sharing information
    – 84% of people still use the traditional cut and paste method to share a URL or information
    – Though the primary motivation for sharing differs, 81% of adults claim that they share to help others – believing that a person will benefit from the information they share
    – Sharing increases site traffic 2x, thus increasing ad dollars or revenue for publishers
    – Men are more likely to share recommendations and videos than women; 77 percent of adult males and 74 of younger males shared news and web links
    – Women are more likely to share products or ideas they like via easy or direct sharing methods (ie texting)

Full Press Release here.

Summer Break!

02
Aug
08

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By olivier PEYRE [FullSIX USA]
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calanque.jpg

The Trendwatch is heading to the beach. Yeah, we also deserve a tan line! During the next 2 weeks, we will limit our exposure to our monitor light to the minimum, resulting in shorter posts than usual.

If you’re unlucky enough to be stuck in your cubicle, follow our links to keep your level of procrastination up to keep reading.

But, if you’re, like us, gonna spend some time away from the office’s A/C turned to a disturbingly low 67°F by your co-workers, make sure you take us with you along with the sunscreen. How?

EMAIL
Take a second to give us your email address and receive updates directly in your iPhone/Blackberry’s inbox

RSS FEEDS
Introduce us to your other favorite blogs, we will behave nicely in your iGoogle, netvibes, NetNewsWire…

IPHONE
Sport our logo on your cherished Edge (for late adopters like me) or 3G (for patient early-adopters like not me) gadget’s homescreen to browse our iPhone optimized site. We will never be further than one tap away

Oh and the gorgeous Calanque in the picture is located in Cassis, by Marseille, in the South of France. I travel a lot but believe me, nothing compares to the crystalline Mediterranean waters to stop thinking for few days about what’s next in the digital marketing industry!

Photo courtesy of Crestazzo.

Once again, blogs/tumblr/twitter were first to report the earthquake in LA, beating the mainstream media.

By olivier PEYRE [FullSIX USA], 0 Comments

Gourmets finally meet Geeks, online.

20
Feb
08

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By olivier PEYRE [FullSIX USA]
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My obsession for great food goes beyond my brand new pasta machine. It also shows in my bookmarks bar. There is a plethora of websites to find recipes, and the new generation embraces the web 2.0ness. Here are my favorites:

MARTHA STEWART, THE MOTHER OF ALL

martha.jpg

She’s the Oprah of cooking and was once one of the most powerful women in the US, before being convicted of lying to investigators about a stock sale for which she had to serve five months in prison. She’s even bigger after a much publicized comeback at the head of a media and merchandising empire. The content of years of tips and recipes found in her magazines, books and TV shows are gathered in one site, while acting as a hub promoting all the goods under her name, sold at Kmart, Lowe’s, Macy’s…
I love the site’s refined design, the depth and quality of content, and the small and subtle touches of AJAX. And it adds to my homemaking cred.

TASTE SPOTTING, HIP AND INTRIGUING

taste.jpg

Started in 2007 by the NotCot team, the site acts like an aggregator of recipes found on different blogs and submitted by the readers. No complex search tool here, the user browse through a grid of gorgeous images until inspired by one of them, clicking on it to be redirected to the source blog. Surprisingly addictive.

COOKTHINK, THE ONE THAT LISTENS

mood.jpg

You just bumped into your sexy date on a date with another date, and decide to impress your girlfriends with some South American food based on the few ingredients available in your fridge. That’s basically what CookThink offers you. Browse the tag cloud and select all the relevant items. So that would be in this case consoling, Argentinian, chicken and onion. And you get… French Onion And Shallot Soup! OK, I guess that the search engine needs some fine tuning. Give chance another spin by clicking on “Almost… show me more recipes”, which is actually my favorite page on the site. I also dig the related tips, the Meal Builder and their blog.

OPEN SOURCE FOOD, THE SOCIAL SITE FOR HOME-CHEFS

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That one has a list of impressive features for a site developed by one guy! Recipes are user-generated, and “home-chefs” have a profile page that gathers submitted recipes, loved ones, comments posted by others… You can follow your favorite users to be updated when they post new dishes. A bit like facebook’s Activity Feed for gourmets, sans the retarded apps. Seriously impressive, convenient and well thought.

I Wish I Had Designed It: Uniclock + Anything Uniqlo

24
Jan
08

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By olivier PEYRE [FullSIX USA]
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uniclock.jpg

To support its repositioning as a more upmarket brand, Uniqlo’, Japan’s leading clothing retail chain, has been working on its image, with the help of one of Japan’s top creative director talents, Kashiwa Sato. New logo, new flagship store in the US, new ads, new ad campaign, new e-commerce sites, and acclaimed micro-sites that I are everything but micro.

Check out The Uniqlo Explorer, if you haven’t already, it’s for me one of the best websites I’ve ever seen. An endless formation of images composed by a mosaic of smaller images. Hard to explain, you definitively have to try it.

Another great experience: The Uniclock. A “downloadable blog-part” that you’re supposed to add to your blog, which then is listed in the Uniqlo directory. The clock gives the time and location of the blog’s writer, and each hour is marked by a short dance piece performed by dance group

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The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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