Tag Archive for 'banner'

Apple neatly takes over the homepage of the WSJ today

24
Apr
09

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By olivier PEYRE [FullSIX USA]
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1bill

Celebrating in style its 1.000.000.000th iPhone application downloaded. Check it out while it’s still there ›

Be Prepared to see Large Large Banners in the middle of the content on your Favorite Sites

10
Mar
09

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By olivier PEYRE [FullSIX USA]
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Since no one clicks on those small banners (see proof of eye-tracking studies), publishers are gonna try something different before the Summer:

  • The Fixed Panel (recommended dimension is 336 wide x 860 tall), which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as a user scrolls.
  • The XXL Box (recommended dimension is 468 wide x 648 tall), which has page-turn functionality with video capability.
  • The Pushdown (recommended dimension is 970 wide x 418 tall), which opens to display the advertisement and then rolls up to the top of the page.

    • I Wish I Had Designed It: The Adobe CS3 drag-it-it-expands banner

    29
    Jul
    08

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    By olivier PEYRE [FullSIX USA]
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    adobe.jpg

    Just plain simple and beautiful. Visible on the Layer Tennis site.

    Recommended by Edgard, who will be joining the Trendwatch team very soon. More details and his bio to come, stay tuned!

    sx.jpg

    Pretty neat set of banners for the Sex and the City movie. Simulated 3D effects and micro-site feel. In case you’re not overwhelmed yet by Carrie and her desperate crew. Too bad the site itself sucks bad time.

    (Achtung: Some banners in the sets are really lame, I’m talking about the ones with the NY skyline made of B&W pics)

    By olivier PEYRE [FullSIX USA], 0 Comments
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    The TrendWatch:


    The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

    We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.

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