Italians, as everyone knows, are obsessed by women’s bodies. You can tell just by walking down the street, since huge 6×3 billboards portraying healthy breasts and bottoms invariably block your view.
But weird things happen, when the Italian Institute for Advertising Self-Discipline gets involved. The Institute (a non-profit organization) is part of the system of self-regulation of the advertising industry that was set up in Italy in 1963. It can ban any ad that falls foul of its Code. The Institute must first receive complaints from consumers or any other affected party, in order to activate its considerable powers. The iffy part comes when the following article of the Code must be enforced:
Art. 9 - Violence, Vulgarity, Indecency:
Advertising must not contain statements or representations of physical or moral violence or such which can be considered indecent, vulgar or repugnant according to the sensibility of consumers.
I want to test your capacity to be part of the advertising self-discipline jury. Here are three campaigns that have recently appeared in Italy.
And this is what happened:
1. One was banned
2. One caused many car accidents
3. One advertised an art pavillion and was widely diffused
Match the fact with the relevant pic! We’ll give you the answer tomorrow…
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