Author Archive for clare

Digital rumour-mill: Oprah slows down Twitter

01
May
09

Oprah
After talking about Twitter on her show, Oprah has gathered a phenomenal number of Followers – 548,562 when I checked on 24 April and she’s only been a member for a week! Rather interestingly she’s only following 10 herself…

But Twitterers are not happy with her popularity on the site after thousands of new users joined to follow her, fuelling a rumour that the site was ‘slowing down’ due to the increased traffic. Twitter founder, Evan Williams, who appeared on Oprah the day she launched her feed, was forced to publicly deny the problem was caused by her profile. He told followers her arrival had a “huge effect” but his team “kept it under control”.

Did Dr Pepper keep their side of the deal?

02
Dec
08

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Dr Pepper recently made the bold promise to give a free can of Dr Pepper to every person in America on the release of Guns N’ Roses new album ‘Chinese Democracy’. Only two people were deemed exempt: Slash and Buckethead, the Guns N’ Roses guitarists who parted acrimoniously with the band.

Dr Pepper probably weren’t too worried about fulfilling their promise as production on the album began in 1993. However the album was released last Sunday and Dr Pepper duly issued a voucher on their site.

But they didn’t manage to giveaway the 300 million cans promised. Their site crashed – perhaps something to do with the huge rush of traffic, not helped by the 24 hour time frame they set for everyone to get their voucher… And if that wasn’t bad enough now Axl’s mad!

eBay, The Credit Crunch & Christmas

14
Nov
08

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I’m a massive eBay fan. If I’m not buying, I’m selling and if I’m not doing either of those I’m browsing – it’s a 24 hour junk sale and I can’t imagine life without it. However in the current economic crisis with so many businesses suffering, is eBay destined to sink or set to thrive?

My first thought was that it’ll be more popular than ever. With people feeling too guilt-ridden to treat themselves to more expensive purchases, it’s the ideal place to visit for some retail therapy on the cheap. But looking within the eBay community it seems sales are slowing. Especially for products such as collectables and antiques – where a large portion of their business lies.  The BBC recently reported that eBay now expects 2008 revenues to total between $8.53bn and $8.68bn – below a previous estimate of $8.8bn to $9.05bn.

Could it be the case that the people who don’t use eBay never will do, and the people that do are tightening their purse strings? Like last year I expect I’ll do a large chunk of my Christmas shopping on eBay, however I will be spending less. Whatever happens I really hope eBay’s future is safe, and with a total revenue estimate of around $8.53bn, I think it just might be.

Beauty blogs don’t have to be boring

07
Nov
08

Blogger screenshot
We’re all au fait with the phenomenon that is blogging and more recently the debate that genuine bloggers are being replaced by companies falsely representing themselves. While carrying out some recent research for the top (as well as genuine) UK beauty bloggers I was surprised to come across so many uninspired sites featuring the same products, the same girly girly-tone and the same images of cupcakes and flowers.

However among the beauty blogging community there are a few gems. People who write with passion and energy, people that make you want to read their whole site from back to front.

Bloggers who truly love their subject matter stand out by a mile. However putting talented, passionate bloggers aside, here are some amusing articles I thought you’d all enjoy:

How not to look fat in a dress
Fed up with getting it wrong? Frustrated looking back at pictures of you looking drab, dreary and worst of all, lardy? This handy article illustrates 16 foolproof tips to herald the end of the frock faux-pas.

How to cope with a freezing office
Suffer from pneumonia-inducing air con in your place of work? Check out shefinds.com’s essential survival tips.

False eyelashes for men!
Boys this one’s for you! The craze in mancake (male make-up) has reached all new levels with Eylure releasing their Natural Lashes for men.




The TrendWatch:


The TrendWatch is the collective postings of some of the FullSIX Group’s designers, strategists, and consultants on new media and marketing trends. It is meant to be an impromptu think-tank, and is a way for us to share theories and beliefs about how we think communication and connectivity is evolving.

We work for The FullSIX Group; a leading full service marketing agency with digital DNA. From our 15 international offices with over 600 employees, we constantly embrace and encourage innovation to make integrated marketing and communication campaigns that are more accountable and efficient for our clients.