Yes, it’s true: the new edition of TheTrendWatch report has been released. It is the 10th edition but it’s still surprising as well as the first one I saw 5 years ago.

On the occasion of the preview, even this time my first thought was: it’s amazing. You never understand what happens around you until you see it shown in clear figures on a screen. And well, this TW too is an epiphany of figures, technologies and their application in real life.

Sources and credits: Socialnomics by Erik Qualman

From social networks usage, to applications of augmented reality, to advanced geolocalization, or micro commerce… I watched passing what our life looks like today, all the phenomenon that we didn’t perceive as such but which definitely impact and affect us: our habits, the way we consume, the way we stay in contact with people or communicate with them, the way we have fun and the way we work… in short: our whole everyday life.

If this is obviously interesting, I was quite shocked as soon as I got out of my personal point of view as a consumer and I went back analyzing the innovations shown by TheTrendWatch#10 from a marketing point of view: all the ten models shown actually not only open new opportunities for our marketing activities, but, furthermore, they impact on the definition of our marketing strategies today.

The only thing I can say is: “Future is about breakthrough, not incremental evolution.”

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In these days we’re facing the first relevant economic crisis, since the 1929 Wall Street stock exchange collapse. TV, blogs, newspapers… everybody talks with anxiety about it.

Marco and Anne, amongst the others FullSIXians, have opened a blog to talk about the crisis in a more positive way for the marketing director.

Starting from a different point of view (the stat that this crisis is the first recession following the advent of the digital revolution), they looked at its differences and the new opportunities (principally related to measurement, flexibility and optimization) hidden behind it.

A set of analysis, opinions and also solutions, comes out from all this, creating a real “Handbook for the marketing director in time of crisis”… in order to not to undergo. 

Let’s have a look.