Armando Alves

Alves

And guess what, it doesn’t run on iPad but on a Android based tablet, an ICD Ultra.

The prototype was presented last week at TED and also at Mobile World Conference in Barcelona, being built on cross-platform runtime Adobe AIR. Altough iPad isn’t really a full web experience by not supporting the Flash Player, the Adobe CS5 packager does allow to turn this experience into a iPad app. You can find out more about the future of digital publishing at Adobe’s blog.

If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.

I have facebook on my cellphone. I could research a word, do anything on my phone.

— Diamond, 14

The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?

Key findings of the report include:

  • Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38

    kff-consumption

  • An explosion in mobile and online media has fueled
    the increase in media use among young people.

    kkf-ownership

  • Youth who spend more time with media report lower grades and lower levels of personal contentment.

For a short overview of what kids have to say, follow the video below:

This is huge for SMBs. AdWords now has the ability to target locally, just right before people leave their homes to go shopping, having researched on the web first.

location-extensions

With the new location extensions, ads can be target based on a user’s location and search terms: Along with real-time and personalized search this will have a big impact on commerce.

You see just a almost certain viral video …

… I see a pretty intelligent way to sell music.

Because it’s important to know the difference between trends and hype, here’s a keynote presented last Saturday…

UFOs: Abduction by the marketing hype cycle

View more presentations from Armando Alves.