If you're reading this, chances are that you are already familiar with The Trendwatch. For the ones who never attended one of our keynote presentation, The Trendwatch is a compilation of new media strategies, marketing concepts and creations, subjectively selected and crafted with love by a team of curious Fullsix-ers around the world (well, that would be Europe + USA + China).

Since this document has been greatly appreciated by both our co-workers and clients, we've decided to bridge the gap between each issue and start a blog that would allow us to share the industry news, trends, links, numbers that caught our attention.

Please do not hesitate to send us your feedback and topics that you would like us to talk about. Or just to say that you enjoy reading us, we love to receive encouragement words!

We recommend you to subscribe to our RSS feed so that you don't miss a single post! You can choose to add the Trendwatch Daily to your Google Homepage, Netvibes, or usual RSS reader software.

Ok, now let me introduce you the current TWd team. And a big thanks and hello to the initial contributors that do not work with us anymore!

DAMON CREPIN-BURR, Paris

Damon loves best smartphones, surfing, TV series, all kind of pasta, creativity, laughing, the apple touch, his sister, working at FullSIX as a Creative Partner, good restaurants with his friends, web 2.0 services that end with an 'r' (Flickr, Dopplr, Blogger, Tumblr, Twitter,...), minimal techno music, studying social trends, German cars, Wired magazine, traveling, meeting new people, his team at agence7seven. He hates old-fashioned advertising.

LUIS FREITAS, Lisbon

Luis learned how to use a keyboard before he could ride a bike. He cries with videogames, writes poetry in his blog and is a certified proud Geek. After the long years inside his monitor-lit bedroom, he's a Consultant at Sixandco for the Samsung, Reckitt Benckiser and Cetelem accounts. A weight and nutrition fanatic, he's the Master of his very own Youniverse. You'll always find him digging around or checking the newest Japanese RPGs on the Web.

OLIVIER PEYRE, New York

Olivier constantly checks his facebook feed of friends' updates on his cellphone: he's a social nerd. After few years in print design, he fell in love with the interactive world and was hired in 2002 as an Art Director for Fullsix Paris where he worked mainly on Biotherm and Powerade. Then he was sent to the other side of the Atlantic Ocean to help open the FullSIX New York office where he is in charge of several L'Oréal Group brands. Olivier also enjoys walking around with his camera to feed his flickr.